It's almost time for the end of Summer holidays and a return to school - and that means it's go time for retailers.
The back-to-school selling period is the second most critical season for US retail outlets, and in 2016, it's expected to rake in a massive $828 billion in sales. What's more, according to eMarketer, the ecommerce portion of back-to-school sales will continue its strong growth, jumping another 15.3% this year to $65.42 billion, representing 7.9% of total retail sales for the period. That's an important consideration, and social media platforms will play a significant role in that increased sales push.
So which social platforms are parents looking to for back-to-school inspiration, and what info, specifically, are they seeking on each? The Shelf has put together a new infographic which looks at some of the key back-to-school marketing stats, including the use of social media platforms during the period. Worth noting if you're trying to maximize your outreach efforts ahead to close out the back-to-school period.