In the 2017 Mary Meeker Internet Trends Report, Pinterest was highlighted as a key platform for driving purchase behavior, with research showing that users come to Pinterest with more than 4x higher purchase intent than other social networks. At first glance that seems surprising, but such findings have been supported by additional reports - in 2016, research firm Millward Brown found that 93% of Pinners have used Pinterest to plan for or make purchases and 52% have seen something on Pinterest and made a purchase online.
That high purchase intent is why Pinterest is putting such a big focus on making themselves a key destination for eCommerce, more so than a social network. Along this line, they're working to improve their browsing and shopping options, including the addition of their innovative Lens product and their 'Shopping Bag' integrated check-out option.
So how big is the opportunity for eCommerce on Pinterest, and where's the main focus of Pinterest's audience? The platform has released this new infographic which provides an overview of its potential.