"You can have all the content in the world, but if you can't get it to your customers and prospects at the right time, the right format and on the device of their choosing, it doesn't matter"
So goes a quote included on this new infographic from Widen which outlines how, amidst the ever-increasing noise of online content, the only way to ensure your message stands out is to develop more intelligent content - material which answers your audience needs and helps them solve the key challenges they're seeking solutions for.
According to Widen, most content today isn't adaptable enough to be translated into the various mediums where your target audience are looking for it. Ideally, your content strategy needs to evolve to deliver the right information to the right customers in the right format at the right time.
The below infographic outlines some key notes on how to achieve just that.