"Social media's not going away - it's up to businesses to board the train or get left on the platform.
What other tool can build relationships between businesses with such ease and speed?
What other channel can generate enhanced exposure for your business and develop brand loyalty without spending a penny?
In 2016, B2B social media will generate leads for over half of all businesses and continue to break down barriers between you and those you wish to connect with - if you let it"
This post originally appeared on Irfan Ahmad's blog