The Social Media Marketing State of Play [Infographic]
What are the key social media marketing trends to keep an eye on? According to this infographic from Morrison Foerster, one of the key areas of focus will be improving engagement, as the numbers show that while brands have continued to up their social media marketing spend, engagement with brands on most platforms has actually declined.
The findings underline the fact that many are still working out social media and how to put it best use - another element of the data visualization shows that 70% of the time that the biggest brands spend on Twitter consists of broadcasting without engagement, which totally ignores the 'social' element of the medium.
There's a lot of interesting data about the state of social included in the graph, looking at how much money and time brands are committing to social marketing, the most popular platforms among B2C and B2B brands and which companies are leading the way on the major networks. There's a lot to take in - check out the full infographic below for more detail.
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