Where does the time go? With all the controversies and updates and shifts, did you realize that Christmas is now less than 150 days away?
Better get planning on that festive strategy.
But in the more immediate future, you need to plan for the coming month, which Twitter has been offering help on this year with their monthly major event calendars, highlighting the key dates to be aware of - and their past tweet volumes - to provide prompts on where you can focus and tap into wider trends.
So what's coming up in August?
As noted by Twitter:
"People on Twitter will be counting down to the new @premierleague season, debating the winners of both the #TeenChoice awards and #VMAs, and tuning in to the @usopen tennis championships. And with photos and stories being shared for #WorldPhotoDay and #NationalDogDay, there are plenty of opportunities for brands to tap into these moments with relevant content."
Book Lovers Day, World Photo Day and National Dog Day offer fairly wide-ranging appeal, and options for most brands to tap into in some capacity, while International Beer Day and the various major sporting events and festivals obviously hold more niche appeal, and are worth considering for related brands.
Twitter's been publishing major events calendars all year, providing a major help, particularly, as noted, with the added tweet volume stats. Unfortunately, they only release them a month in advance, though once they have published them, you'll have a good reference point for next year.
And as noted, next year is coming towards us faster than you might think.