It's impossible to deny the impact of Snapchat. The ephemeral content app has more than 150 million daily active users, and - according to Snapchat - is used by 41% of all 18 to 34 year-olds in the United States. Those consumers are the future, so it's not surprising the market is so keen on Snapchat's pending IPO.
And while Snapchat does face challenges (latest reports suggest that Instagram Stories has taken significant market share from the yellow ghost), if your target market is younger users, it may just be the perfect vehicle for your brand message.
Underlining this, Webpage FX have created this new infographic which looks at Snapchat's key audience stats, advertising options and best practices, helping to give businesses a better understanding of what the platform offers.
It may not be for every brand, but this overview should give you a better idea of where the platform sits as a consideration for your outreach efforts.