Instagram's no longer just about capturing pics and cool filters, it's evolved to become a complete visual portfolio of your brand.
As such, brands need to be giving their followers a true taste of what they're about by presenting a cohesive profile that can complement their brand ethos as well as their aesthetics - after all, first impressions count.
To ensure your Instagram grid looks its best you need to plan your posts, schedule them in advance and monitor their performance - here's a list of five smart tools to help you create a picture perfect Instagram feed.
Certified by Instagram, Iconoscquare gives your Instagram efforts so much support. With Iconosquare, you can monitor specific users and hashtags in customized feeds, discover your followers' geolocation, identify your most influential followers, sort your media by engagement rate, easily compare yourself with your competitors, track hashtags and visualize post performance.
If you're using Hootsuite to manage other social media channels, the Instagram integration can save you even more time. It not only allows you to schedule and publish Instagram content but you can also monitor and engage with Instagram audiences from the same window you're using to engage followers on other platforms.
Note: Posts are required to be posted via the Hootsuite mobile app. At the time you choose to publish, you'll receive a push notification from your Hootsuite mobile app.
3. Onlypult (formerly Instapult)
Onlypult is simply dedicated to scheduling your Instagram posts without a push notification, making it a very convenient tool. You can schedule one or more Instagram posts (not compatible with videos) to go live at times that are optimal for your audience, complete with text and up to 30 hashtags.
Note: This site is developed and hosted in Russia and Instagram's terms of service don't allow third party aps to post automatically into the platform - do so at your own risk.
4. PLANN (formerly Plan your Gram)
Perfectionists will love this one. PLANN's revolutionary approach to planning and scheduling your posts is ideal for anyone conscious of their online portfolio appearance.
This mobile app lets you curate your feed with a visual drag'n drop feature. From there you can simply plan out your posts and schedule when it's time to upload - you'll receive a push notification to your phone to let you know when it's time.
Note: This app is yet to be released but if you like the sounds of it (like we do) you can register to be one of the first to use it.
5. Later (formerly Latergramme)
Plan, manage and schedule your Instagram posts with Later's website and mobile app. It's easy to use and a very simple way to manage your visual feed. They're also planning to extend the service across other platforms in the future.
Like Hootsuite and PLANN, Later utilizes a push notification feature at the time you have scheduled.