The current U.S. Presidential race is fast becoming one of the most divisive and polarizing debates we've seen in some time. Which makes it a perfect test case to examine how people are using Facebook's news 'Reactions' emoji response tools.
Made available to all users back in February, Reactions give users a means to express their response to a Facebook post beyond the 'Like' alone. So far, reports have suggested that most users are still sticking to Likes, as opposed to choosing one of the five additional new emoji-esque options, but given the new capacity to more easily share your opinion about the Presidential candidates, surely more people are using them in this context.
To get a handle on this, TrackMaven examined the Reactions noted on the last 100 Facebook posts for candidates Donald Trump, Bernie Sanders, Hillary Clinton, Ted Cruz, and John Kasich. The results provide an overview of how Facebook users are responding to each, including which inspires the most of each reaction type.
Who do you think inspires the most 'Angry' reactions? What about the most 'love'? And in a wider context, is Reactions data any indicator of probable electoral success?
See the full infographic below for more details.