In a nod to the breakneck speed of today's social media landscape, LinkedIn recently revealed a new - albeit unannounced - way to increase the social media curb appeal of each and every long-form post you publish on the platform.
How To Drive More Traffic To Your LinkedIn Blog Posts
It's simple enough to execute, and best of all helps you drive more traffic to your LinkedIn posts via unique, customized Twitter and LinkedIn status updates that you create on the fly.
What LinkedIn wants you to do is find a compelling, curiosity-invoking thought or takeaway from inside your post and use that as "bait" to get prospects fishing online for content to take a nibble.
Once you find that important thought, takeaway or too-good-to-pass-up statement within your LinkedIn post, you simply highlight it with your cursor - as soon as you do, a small "share" arrow will appear to the right of your text.
Click on the arrow and you'll see a new Twitter or LinkedIn sharing box.
You can then use the selected text as a tweet or LinkedIn status update and it will automatically generate the relevant post for you, including a mention of the article author's Twitter handle if you choose that option. In either case, you've just created a customized, enticing tweet or LinkedIn status update that goes beyond a simple blog title or "Read my new post" type share.
Give it a try, and increase the social media curb appeal of your LinkedIn Publisher posts in the process.