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Content Marketing Minds

April 08, 2015
Chevy created a YouTube campaign called #BestDayEver. But was it really? In this week's edition of Content Marketing Minds, I break down the positive and negative aspects of the campaign.
March 25, 2015
For this week's edition of Content Marketing Minds, I bring you Nature's Care Organic Soil’s exceptional YouTube content campaign - and their dismal social media marketing campaign.
March 11, 2015
Today’s trending content marketing campaign is the still ongoing #DearMe campaign put together by YouTube. The campaign has gained huge traction on Twitter, while still pushing people to YouTube where Google pretty much has a money printing press made just for them. The campaign definitely has...
February 23, 2015
One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year's Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about more positive discussions with their #SpeakBeautiful campaign.
February 11, 2015
There was no big moment in the last two weeks that caught my eye, content-wise. With that in mind, I’m going to take a look at an ongoing piece of content marketing from the king of pimpin’: Snoop Dogg. Now you may think that this is a joke. The guy with the gangsta image who curses way too much -...
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January 28, 2015
If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may just ruin the rest of your work day! I won't tell your boss...
January 14, 2015
Welcome to the first edition of "Content Marketing Minds" written by me - Matthew Yeoman! For my first column, I'm showcasing an online marketing campaign that can’t fail. It’s full of celebrities, user generated content, and lots of sex. Get your eyes ready, and leave your prudish attitude at the door, for the #MyCalvins online marketing campaign!
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December 01, 2014
We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).
November 17, 2014
Content marketing is changing the Internet for good. Let's take a visual tour, shall we?
November 03, 2014
If you take IBM’s word for it, the forged alliance between Twitter and IBM will “transform how businesses and institutions understand their customers, markets and trends—and inform every business decision.”