One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year's Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about more positive discussions with their #SpeakBeautiful campaign.
There was no big moment in the last two weeks that caught my eye, content-wise. With that in mind, I’m going to take a look at an ongoing piece of content marketing from the king of pimpin’: Snoop Dogg. Now you may think that this is a joke. The guy with the gangsta image who curses way too much -...
If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may just ruin the rest of your work day! I won't tell your boss...
Welcome to the first edition of "Content Marketing Minds" written by me - Matthew Yeoman! For my first column, I'm showcasing an online marketing campaign that can’t fail. It’s full of celebrities, user generated content, and lots of sex. Get your eyes ready, and leave your prudish attitude at the door, for the #MyCalvins online marketing campaign!
We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).
If you take IBM’s word for it, the forged alliance between Twitter and IBM will “transform how businesses and institutions understand their customers, markets and trends—and inform every business decision.”
Part of the reason that content marketing has emerged as a full-on category of marketing is because of its direct relevance to the way that consumers are shopping. While Joe Schmo and Jane Doella shop for products, compare prices, and ultimately make a purchase decision—marketers want to be there for every step of the way.