SMToolbox: Engage Consumers through Real-Time Social Content with Livefyre Studio
Have you ever wanted to see all of the social content that's being posted about your brand and then utilize that content for your marketing efforts?
Welcome to Livefyre Studio, a social content marketing platform that allows companies to engage consumers through real-time user generated content, conversation, and social curation. Marketers can sift through the social rubble, organize and aggregate the content, and display it on their websites, mobile apps, and digital marketing collateral to increase traffic, engagement, and ROI. And because not everyone is a developer, one of the best parts about Livefyre Studio is that you don't need to know how to code to make the platform work for your brand.
Let's open the toolbox and find out what Livefyre Studio can do for your brand.
Meet the Dashboard
Livefyre's robust dashboard allows users to choose from a multitude of functionalities from within the Studio. From here, you can easily see all of the content across all of your social platforms and collections, moderate that content, create Collections, and then build your apps, which can then be embedded on your website or mobile app to increase brand awareness and recognition.
Discover, Collect & Curate Content
Livefyre Studio's platform allows users to spend less time managing content and more time engaging with their community of social users. From the dashboard, users can curate and moderate social media content that's posted about their brand in real-time, all in one place.
To build your collection of content, you'll first need to establish which platforms you want to pull content from.
Twitter, Instagram, Facebook, and Facebook Pages are all included, and you can aggregate content from as many or as little of the platforms as you'd like. If you're looking for more than just social media posts, try searching for content via apps and networks on Livefyre Studio like Comments, Reviews, Live Blog and Chat.
Once you've selected which social platform you want to pull content from, utilize the automated rules functionality to pull in the exact content topics, posts, and pieces you want to highlight.
Curate by content containing specific keywords or hashtags, content posted by a specific user or influencer, and even content by geo-targeted location. You can even search and find content posted by verified users, so marketers are really able to identify their key influencers who are helping to drive their brand's engagement.
All in all, Livefyre Studio's advanced curation functionality assures marketers that they're only collecting user-generated social content that they want to include in their collections.
Design Your Social Experience
Within a couple of minutes and a few button clicks, you've collect mass amounts of social media content from multiple social networks, and now it's time to design your social experience.
Depending on what type of marketing campaign you're using this for, you have a couple of different options as to how you want to display your social content. Maybe you're a local brand running a scavenger hunt, so you want to be able to show your consumers social content posted by location.
That's easy-just use the Map functionality:
This organizes your social content by location and displays it on a clean map. Users can then click on the individual posts by location to see each piece of content.
During the design stage, the map configuration can be completely customized to your liking. Change the theme of the map to light or dark, match it to your brand's color scheme, and make it the perfect size to fit your website or mobile app. Speaking of mobile, Livefyre Studio caters to all devices, so don't worry about your map not scaling to a mobile device:
What if location is important, but you want to dedicate an entire page of your website to social users who are posting and engaging with your brand? Not a problem. Just design and build a Media Wall to showcase all of the great content that's being generated around your brand, and use the same type of customization (theme, brand color, embed size) as you did on the map configuration without writing a single line of code.
If you find that something just doesn't look right after publishing, just go back to Livefyre Studio, make your changes, re-publish, and watch your changes instantly update.
With your Map and Media Wall configurations built, it's time to embed your stream of social content onto your website or mobile app-or include them in your digital marketing materials-and start reaping the benefits of your social engagement. After launch, you can refer back to the Analytics section of the dashboard to learn what type of content is generating the most engagement and use that data to drive further success of your brand's social content.
With so much social conversation going on, it can be hard to sift through the noise and collect the content that's relevant to you, but that's a thing of the past thanks to Livefyre.
Founded in 2009 with offices in San Francisco, New York, London, and Sydney, Livefyre was named a leader among social depth platforms by Forrester Research and has helped more than 1,500 brands like AOL, CBS, FOX Sports, NASCAR, Sony PlayStation, Sports Illustrated, Bravo, and Universal Music Group jumpstart their content marketing efforts. Livefyre has been named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and was also named Corporate IT Software Company of the year by the World Technology Network in 2013.
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