What if I told you that I have an advertising campaign on Facebook that generates over 500 percent ROAS (Return on Advertising Spend)? And that same campaign routinely sees anywhere from six to 15 percent CTR (Click-Through-Rate). Maybe this sounds a bit like advertising folklore, but not only am I doing it - I can show you how to do it as well.
Think about it – what was the last advert you saw that you really remember or which made you take action? The likelihood is that nothing comes immediately to mind. Why don’t we remember ads? I think there are three reasons.
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014.
At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior stupefied journalism platforms and advertisers alike.
However, my favorite commercial comes from a Lexus commercial. And even though I don't have an intention to ever buy a Lexus, this spot is amazing to watch. "The Composer" never once shows a car. No new model. No new technology to share. Nothing. What is does share is the emotion and then, ultimately, the brand.
You have likely seen a Pay Per Click (PPC) ad, even if you aren’t sure what it is exactly. Overall, it’s a relatively simple concept—PPC is a form of online advertising where you attract visitors to your website by placing ads on search engines. With PPC you pay only when someone clicks on those ads. The most common examples are the ads that appear at the very top of Google and on the right hand side of the page when you do a search. They’re also the ads that are often seen in online articles.
How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.
“Go big or go home” is the mantra that drives the current ad-tech gold rush. It refers to the prize that awaits ventures capable of scaling their audiences — the faster the better — guaranteeing huge ad budgets in the rapid shift from traditional to digital media. But, as in every other gold rush, a few “unicorn” successes don’t guarantee a sustainable ad-tech industry.
LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. 2014 revenue . Why is LinkedIn falling down so badly in ad revenue? Simple: their ads kind of stink. I've tried to make them work for dozens of clients, but finally had to give up. Here's why.