Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

advertising

March 31, 2015
At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior stupefied journalism platforms and advertisers alike.
March 31, 2015
However, my favorite commercial comes from a Lexus commercial. And even though I don't have an intention to ever buy a Lexus, this spot is amazing to watch. "The Composer" never once shows a car. No new model. No new technology to share. Nothing. What is does share is the emotion and then, ultimately, the brand.
March 27, 2015
You have likely seen a Pay Per Click (PPC) ad, even if you aren’t sure what it is exactly. Overall, it’s a relatively simple concept—PPC is a form of online advertising where you attract visitors to your website by placing ads on search engines. With PPC you pay only when someone clicks on those ads. The most common examples are the ads that appear at the very top of Google and on the right hand side of the page when you do a search. They’re also the ads that are often seen in online articles.
March 20, 2015
How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.
March 19, 2015
“Go big or go home” is the mantra that drives the current ad-tech gold rush. It refers to the prize that awaits ventures capable of scaling their audiences — the faster the better — guaranteeing huge ad budgets in the rapid shift from traditional to digital media. But, as in every other gold rush, a few “unicorn” successes don’t guarantee a sustainable ad-tech industry.
March 18, 2015
LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. 2014 revenue . Why is LinkedIn falling down so badly in ad revenue? Simple: their ads kind of stink. I've tried to make them work for dozens of clients, but finally had to give up. Here's why.
linkedin ads
March 11, 2015
It goes without saying that every relationship takes two parties to come together and it’s based on both parties' willingness to make it work. The basis of this article however, is about the degree of difficulty to making the relationship work. Here are a few indicators to determine if the branding and advertising agency you have on board really is your business soul mate.
March 10, 2015
Instagram has long been the black sheep in the social marketing world. Marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for the one on a user or brand’s profile page. This means that while brands could certainly advertise on the platform, the lack of a unique link on individual posts made the effectiveness of a campaign an unattainable data point.
March 08, 2015
Market researchers have the tendency of complicating things but with Facebook, simple is the new smart. The colors and texts behind your dynamic ad campaigns are insignificant in the long run and one must be inclined towards targeting the audience base and throwing lead magnets for them to catch.
March 06, 2015
Facebook has become a powerful platform for business owners and marketers who want to spread the word about their products and services. Facebook has a wide variety of ad formats, targeting options and the ads are generally pretty effective. To help marketers better manage their Facebook ads on the...

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