Hinge Research Institute has teamed with Social Media Today to conduct a comprehensive online survey of 588 professionals who use social media for business purposes to get a handle on the effectiveness of employee advocacy programs. Here are the results.
As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer b rand a mbassadors. In a recent podcast recording with Justine Velcich , Manager of Global Community Programs at Hootsuite , we discussed the key factors behind Hootsuite’s brand ambassador program, which has grown from 55 ambassadors to 1,400 in only three years.
If 2010 - 2015 was about content, 2015 and beyond is about context. Rather than spraying brand messaging via your employees that'll quickly max out their value and reach, help your staff add context to the message and aim to do things better than the competition.