#SMTLive Schedule


July 18, 2017
You need to share your findings in a way that is meaningful to your organization. To make them meaningful, your numbers and your reports should align with your goals.
May 05, 2017
The data in provided by Facebook Insights and Google Analytics is different, which can lead to mis-matches. Here are some of the variations you need to be aware of.
8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights | Social Media Today
March 08, 2017
Instagram's business analytics tools are a great resource for marketers - here's an overview of the key data points available.
Instagram Analytics Tools - Buzzlogix Social Media Monitoring
February 14, 2017
While there are many social analytics tools, the data provided by the platforms themselves offers significant value.
How to Use Built-In Social Media Analytics to Uncover Hidden Insights
January 19, 2017
Here are three lesser known tips for using Google Analytics data to better focus your marketing efforts and identify new opportunities.
3 Ways to Find New Opportunities with Google Analytics | Social Media Today
December 16, 2016
How should digital marketers approach analytics? Barry Feldman asked some of the industry's top names for their advice.
5 Experts Explain How to Turn Marketing Analytics Into Effective Strategies | Social Media Today
June 14, 2016
A recent partnership between a national nonprofit and an analytics company speaks volumes about how nonprofits can, and should, use analytics to better inform audience engagement.
February 27, 2016
Hootsuite has rolled out a beta version of new analytics. In this post, Bob Carver goes through the new Hootsuite analytics system and how you can use it to advantage.
Hootsuite Updates Analytics
January 29, 2016
For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.
January 13, 2016
KPIs are the lifelines of social media analytics. The competitive analysis of those KPIs is also of prime importance to social media marketers. The fact is that most of the companies spend a lot of time and resources in identifying and analyzing the right KPIs from social media tools like FB, Twitter, YouTube, Pinterest, and Google+.Pinterest, and Google+. But, how intelligent, sufficient or intuitive are the built-in analytics sections of these popular social media platforms?