Social Media Today is here with the latest news and insights for social media professionals - Our newsletter delivers all that to you daily

analytics

December 16, 2016
How should digital marketers approach analytics? Barry Feldman asked some of the industry's top names for their advice.
5 Experts Explain How to Turn Marketing Analytics Into Effective Strategies | Social Media Today
June 14, 2016
A recent partnership between a national nonprofit and an analytics company speaks volumes about how nonprofits can, and should, use analytics to better inform audience engagement.
February 27, 2016
Hootsuite has rolled out a beta version of new analytics. In this post, Bob Carver goes through the new Hootsuite analytics system and how you can use it to advantage.
Hootsuite Updates Analytics
January 29, 2016
For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.
January 13, 2016
KPIs are the lifelines of social media analytics. The competitive analysis of those KPIs is also of prime importance to social media marketers. The fact is that most of the companies spend a lot of time and resources in identifying and analyzing the right KPIs from social media tools like FB, Twitter, YouTube, Pinterest, and Google+.Pinterest, and Google+. But, how intelligent, sufficient or intuitive are the built-in analytics sections of these popular social media platforms?
December 28, 2015
We have analytics on what makes customers arrive, purchase, and return to our websites. But what makes a customer trust your business? Those numbers are a little trickier to find.
How to make your business trusted
December 18, 2015
In the end, as you train yourself to read and understand even the general analytics reports, the better you will become at producing engaging content. We hope this behind the scenes look at our evolving YouTube channel will help you get more accustomed to reporting.
Leveraging Your Video Analytics: Mining the Outbrain YouTube Channel
November 23, 2015
The holiday season allows retailers who may have struggled the rest of the year to go into the black. Or it can be the cherry that tops off an already good year. “A retailer’s entire year is often determined in the months leading up to the holiday season,” said Bryan Segal, CEO at Engagement Labs. “Social media is a major avenue for retailers to utilize to increase brand awareness and showcase holiday campaigns to drive both in-store and online sales.”
November 20, 2015
Analytics tools are sophisticated, rather amazing, and can really help you make some big decisions about your blog content. Turning your marketing performance metrics into actionable ways to improve your blog will help you create better content and focus that content on achieving your goals.
Marketing performance metrics
October 09, 2015
Setting goals, measuring performance, and optimizing your approach based on analytical data is the best way to achieve success in the shortest amount of time, and these functions can be greatly assisted by using social analytics tools. Here's some tips on selecting and using social analytics options.
5 Reasons to Invest in Dedicated Social Media Analytics Tools

Pages