You’ve spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It’s going to cause a social media storm. You’re sure of it…at least…you think it will. Then ‘that’ question pops up: ‘How is it performing?’
Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics . I liked this reminder that we need to make sure we get the basics down before we try to figure out what is happening with our numbers. Here’s a quick look at what was said.
The value of social media metrics goes far beyond just showing where to post and when on social networks. This data can be a window into the interests, desires and frustrations of your customers, and when matched with a comprehensive analytics system can fuel insights that are relevant for your whole digital marketing strategy.
Mastering big data analytics isn’t just a challenging task, but an unprecedented one. Gathering information about consumer habits is nothing new in the marketing world, but the scale of current information is an order of magnitude beyond what most organizations have been accustomed to handling. According to IBM , 2.5 quintillion bytes of data (that’s a 1 followed by 18 zeroes) is generated in a single day.
Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't. Or maybe it did. But just like the number of licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.
Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.
A lot has been made of Oreos' now famous 'Dunk in the Dark' tweet from the 2013 Superbowl. It's considered a shining example of real-time marketing, a stroke of genius only made possible by perfect co-ordination and timing. But was it really a runaway success?