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analytics

March 05, 2015
You’ve spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It’s going to cause a social media storm. You’re sure of it…at least…you think it will. Then ‘that’ question pops up: ‘How is it performing?’
February 26, 2015
Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics . I liked this reminder that we need to make sure we get the basics down before we try to figure out what is happening with our numbers. Here’s a quick look at what was said.
February 25, 2015
The value of social media metrics goes far beyond just showing where to post and when on social networks. This data can be a window into the interests, desires and frustrations of your customers, and when matched with a comprehensive analytics system can fuel insights that are relevant for your whole digital marketing strategy.
February 20, 2015
Mastering big data analytics isn’t just a challenging task, but an unprecedented one. Gathering information about consumer habits is nothing new in the marketing world, but the scale of current information is an order of magnitude beyond what most organizations have been accustomed to handling. According to IBM , 2.5 quintillion bytes of data (that’s a 1 followed by 18 zeroes) is generated in a single day.
February 17, 2015
Twitter recently launched Quick Promote, a new advertising option that enables businesses to promote their top performing tweets directly within the Twitter Analytics dashboard. Here's how it works.
twitter quick promote
February 12, 2015
Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't. Or maybe it did. But just like the number of licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.
February 03, 2015
Are you focusing exclusively on quantitative metrics to measure your social activity? Why quantitative measurement is key to building relationships online and achieving a strong social ROI.
February 03, 2015
Proving your social media ROI is not as elusive as you think. Download your social media tracking template, then dig into your data with 6 key questions.
January 31, 2015
Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.
January 28, 2015
A lot has been made of Oreos' now famous 'Dunk in the Dark' tweet from the 2013 Superbowl. It's considered a shining example of real-time marketing, a stroke of genius only made possible by perfect co-ordination and timing. But was it really a runaway success?

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