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Does Facebook’s Preferred Audience Tool Increase Reach and Engagement?
Internationally Known: Line and WeChat Making Moves
New Report Looks at Optimal Hashtag Use on Twitter, Instagram and Facebook
LinkedIn Unveils Improved Endorsements System, Continues to Refine Data Accuracy
15 Random Things NOT to Do on Social Media
Instagram Adds Stories to Explore Tab, Making it Easier to Discover Stories Content
Facebook's 'Messenger Day' - How it Works and What it Means for the Platform
Facebook's Bigger Video View Issue - Three Second View Counts
Tracking the 2016 US Presidential Election with Social Media
5 Steps to Creating a Great Brand Identity (and Why That's Important)
4 Reasons Why Content Curation Should Never be the Star of a Marketing Strategy
4 Tips to Hone Your Content Editing Skills on the Job
4 Easy Steps to Get Started With Online Reputation Management [Infographic]
Reddit: The Sleeping Dragon of Social
With Twitterfeed Closing, Consider Buffer and Dlvr.it as Worthy Alternatives
6 Spookily Effective Halloween Social Media Campaign Tricks
How to Personalize Your Content Like Amazon Does with its Recommendations
7 Tips for a Perfect Business Logo [Infographic]
TECHNOLOGY & DATA
Using Social Media Data to Predict the Result of the 2016 US Presidential Election
How Clinton is Turning the Social Media Tide Against Trump
The Best Performing Brands on Twitter Last Week
Google's Latest Product Announcements – from a Social Media Perspective
How to Effectively Evaluate and Integrate New Marketing Tools
The IoT Gets Social: How Our Connected Lives Will Change Social Media
Google Penguin 4.0 – It’s Here, It’s Real-Time, and You Need to Respect it
The Top Brands on Facebook Last Week
The 100 Best Web Design Tools Ever [Infographic]
Tech and Innovation
5 New Social Platform Features You Need to Know About
Forget Social Media, Think Social Business [Podcast]
Here’s Why You Should Care About Live-Streaming (and Why TV Networks Should be Concerned)
Twitter Releases Data on Conversation Spikes and Sentiment in the Lead-Up to Christmas
7 Ways to Encourage Customer Loyalty with Social Media
Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts [Podcast]
Facebook's Bringing 360 Photos and Videos to Instant Articles
How McDonald’s Integrates Employees into its Marketing [Podcast]
Major Publishers Doubling Down on SEO to Replace Lost Facebook Referral Traffic
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4 Tips for Effectively Promoting Your Latest App Using Social Media
August 26, 2016
Social media marketing can be a great way to promote your latest app - if it's used in the right way.
Facebook’s Released Another New App to Appeal to Teen Users
August 19, 2016
Facebook has released a new, teens only app called "Lifestage", which is essentially Zuckerberg's "all video" vision for the future of the platform brought to life.
How Vurb Can Help Snapchat Win
August 18, 2016
How can Snapchat's acquisition of search app Vurb help them expand their offering? Contributor Justin Kerby examines in this post.
5 Lessons Pokemon GO Can Teach You About Marketing In 2016
August 04, 2016
The success of Pokemon GO provides a range of lessons for marketers - here are five considerations from contributor Ronnie Charrier.
Pokémon GO: 6 Easy Digital Marketing Ideas
July 22, 2016
Pokemon GO has taken the world by storm - but how can your organization use the massive interest in the app to advantage?
The Social Brilliance of Pokémon Go
July 14, 2016
Pokemon GO has taken the world by storm, but it's communicative and social benefits may be it's most important feature, as explained by contributor Janet Fouts.
Snapchat Adds “Memories”, a Major Expansion of the Platform’s Offering
July 06, 2016
Snapchat has announced a major new update with the addition of a new 'Memories' section for saved Snaps.
Snapchat Essentials for Curious Newbies
June 28, 2016
Snapchat is arguably the most popular social media app around today. H ere’s a quick getting-started guide to show you the basics.
musical.ly is Dominating the Social World of Teens
June 21, 2016
musical.ly has emerged as the hot new place where today’s youth gather online to create, listen to, and share music-based videos with each other.
Don’t Use The LinkedIn Mobile App Without Knowing These Tips
June 17, 2016
LinkedIn recently re-vamped their mobile app, improving the functionality and user-experience. This post looks at how to make best use of the app's various features.