Now let’s get down to the steady-win mobile app strategy. The things I write about here will work for the superstar apps I discussed in the previous post, but you should remember that creating a superstar app is usually a viral game, and you will still need luck to become excessively popular. The steady-win strategy is about good work that will always bring results for any app category.
Whether you use it for job seeking, as your professional resume, social selling, or recruiting, you probably think of LinkedIn as the a tool for business connections, but it's not, it's a tool for business relationships. Many people who use LinkedIn, and LinkedIn’s mobile app, aren't aware of LinkedIn’s other app – Connected by LinkedIn. Connected can help turn your business contacts into business relationships. Connected is mobile app available for iOS and Android devices. In the mobile app environment where new apps are constantly being advertised, it's easy for people to miss this app.
Millions of people use instant messaging for content sharing and communication. These private messaging channels hide new opportunities for brands to connect with their fans. If you don’t capitalize on the opportunities provided by messaging apps, then you are probably leaving money on the table.
Being an entrepreneur and integral part of your startup can be an extremely rewarding experience, but becoming successful is never easy. An often demanding and around-the-clock job, it can be difficult to balance both your personal and work life. Thankfully, the little rectangular objects that live inside most of our pockets on a daily basis include powerful features, to help busy entrepreneurs manage their daily routines and inspire success.
“Click like and save a puppy, the rainforest, banish poverty . . . etc” are all-too common calls-to-action we see peppering our Facebook threads and pop-ups. Eye rolls inevitably ensue. Alas, there may be more to the infamous “clicktavists” than we think. They click, feel better about themselves, and nothing really changes, but it doesn’t have to be that way. There are myriad apps that do help make the world a better place, if you choose to click wisely.
First it was Coke vs. Pepsi, then Apple vs. Android and now we are dividing camps into Meerkat vs. Periscope. Meerkat quickly became a social media darling for streaming sessions from this year’s SXSW conference in Austin, but just as quickly as the live streaming app took off its wings were clipped by Twitter’s announcement that it had purchased Periscope, a similar live streaming app with more robust features including seamless integration with Twitter itself.
Since Drizzy’s release on March 4, it has been featured on Vibe, MTV, Elite Daily, Buzzfeed, Cosmopolitan, Mashable, Yahoo Music, and countless other sites. Within the first 48 hours after Drizzy’s release, it was downloaded 100,000 times. Within the first week, it was downloaded 200,000 times and was the #1 trending app on iPhone’s App Store.
In the past few years we’ve seen a significant move toward focused apps, in-app purchases, and increasing encroachment of the mobile advertising space. Today it is even more important that we finally take serious steps toward shifting from desktop to mobile networking and devices.
When you’re planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers’ loyalty even if they are a big success at first: open rates and customer retention come crashing down, and it seems like all hope is lost.
More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of content will go to a database where zillions of other articles and webpages are stored. You need to add structure to your content so you don’t lose it and can work with it later.