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audience engagement

April 18, 2015
A few well known brands are renowned on the basis of how their customers experience these brands. Year after year, the situation remains the same: the same brands stand out in terms of the customer experience, and of the rest most of them are doing ok (not great) and haven’t improved much from the previous year. So what’s missing?
customer experience
April 13, 2015
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed. If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
March 28, 2015
It’s painfully obvious to anyone who opens a web browser that the digital landscape is constantly changing at a fairly good pace, but once in a while we run across a development that seems to indicate a leap forward. I just ran across such a development.
homepages and changing web features
March 21, 2015
Why would a brand need to consider building and managing their own community forum? Many brands feel like a decent presence on various social media channels would define community. Sure, brands must participate in social media but have the repercussions of doing so only on a third party social platform been considered?
brands and community engagement
March 21, 2015
You know all those social media “experts” who go on and on about email marketing and the amazing numbers of subscribers they have? After paying careful attention to my own attempt at creating an email newsletter list, I now truly don’t believe them. I’m not at all convinced that anyone has anywhere near the number of real subscribers that they claim to have.
email subscriber lists and accuracy
December 20, 2014
Most businesses will start with the product. A great invention is produced and the marketing department is given the task of getting that product known to the world. A lot of time, effort, and a huge budget goes into blogs, ads, infographics, commercials, and the rest of it, with the hope that an audience for that content will develop as people learn about the product and decide they want to buy it.
aks013@bucknell.edu's picture

Scaling Social Globally: Best Practices for Engaging With an International Audience

Social media has provided us with a world with no boundaries and has given small businesses global reach. Are you ready to take your brand global? Before you take on the world, learn from the successes (and mistakes) of others who have taken their social marketing to different geographies and cultures.
November 27, 2014
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse.
October 22, 2014
In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments. The new IBM study, “Charting the social universe: Social ambitions drive business impact,” reveals how pioneers navigate the social journey, adopting social capabilities through five primary entry points.

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