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best practices

March 02, 2015
The one thing all social media platforms have in common is that each one lets you manage a profile page that summarizes who you are. This may appear to be a trivial aspect of social networking, in fact you may even consider it time-consuming and annoying to have to complete and maintain your profile. But your profile is one of the first things people check out about you and they will judge you simply by what it looks like and what it says.
February 28, 2015
The practices of Social Media Marketing, or SMM, and Search Engine Optimization, or SEO, are two strategies that are associated to each other in a number of ways. They are both strategies that have their prime focus on developing an alluring identity for the brand, which helps in attracting visitors naturally.
search engine social media best practices
February 26, 2015
Wouldn’t it be nice to have a final, universal, “how to write a blog post” checklist? Yes, it would. So here you go.
February 20, 2015
Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience.
Facebook screenshot
February 18, 2015
First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I’ve noticed that when they are done well, every activity has a stronger impact.
social media profile best practices
February 14, 2015
Have you ever had a car that needed a tune up? It ran okay, but it wasn’t the greatest at going uphill or passing other vehicles on the highway. It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up
seo maintenance
February 07, 2015
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is winning at it?
February 07, 2015
As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don’t get it.
February 06, 2015
More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement. I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets, based on my most shared tweets:
February 01, 2015
Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our Buying Processes. I’ve gotten a lot of questions about, "Shouldn’t we be focusing on their buying process,” “How do we bridge the selling and buying processes,” “How do we manage to two processes simultaneously,” and a number of others.

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