#SMTLive Schedule

big data marketing

May 03, 2017
Facebook has come under fire over potential misuse of their data to target younger users.
On Facebook’s Emotional Ad Targeting, the Manipulation of Younger Users, and the Concerns of Big Data | Social Media Today
July 01, 2015
Big data is very valuable, but it can' t do everything. The numbers can only take you so far. Even as big data gets even bigger, don’t forget the value of big ideas based on true human insight and how they can be what really drives social media content and engagement.
Big Data Hype: Don’t Forget The Big Idea | Social Media Today
January 16, 2015
A recent Cambridge/Stanford study showed that Facebook data can generate a more accurate view of a person's personality than their friends, family - even their partners. This is another wake-up call to the power of social media data, something all marketers need to be taking seriously.
October 07, 2014
As more of our lives are mediated by technology, we're all becoming data generators. That data, our digital DNA, gives marketers more ways to find us, more ways to connect with us, more tools to make better educated decisions on what audiences will respond to. With that being the new normal, traditional wide-bracket demographic targeting is dying - it's time for brands to welcome the world of individual targeting.
July 19, 2014
In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furthermore, the power was in the hands of businesses rather than those of the consumers. Thankfully, the cultural and digital revolution changed everything we once knew about advertising.
July 16, 2014
In order to maximize profits in today's digital landscape you must be able to capture and analyze customer data. Top online marketers are able to achieve more than three times the conversion rates of other marketers. Which side are you on?
data-driven marketing
July 09, 2014
Today you need to see through all the hype of Big Data and know truly what is important and what is marketing mimics. To help solve this issue I want to put a creative twist on the traditional 4-Ps of Marketing with some context around Big Data. Specifically, I have coined the following concepts as the NEW 4P’s in Marketing to help folks clearly understand why they care about Big Data in their marketing programs.
Big Data 4Ps
July 01, 2014
Digital marketers seem to be too engrossed in using more innovative means of marketing their business that there is one aspect of their digital marketing that should be a high concern yet often neglected as it can give a better and a long term turning point of their business success and that is privacy.