Join panelist Scott Monty on April 21st for our next #SMTLive webinar. Click here to register.

brand advocacy

February 04, 2015
Whether they are highly regulated or their corporate culture is just too risk averse, lots of companies and brands face the same hurdles that a public school district faces. This process and policy for managing social media risk should be used as both encouragement and a model for brands everywhere.
January 17, 2015
As PR pros know, “mommy bloggers” represent an important bridge between home, family and parenting brands and their customers. Mom blogs have the power of reach and trust, and can be one of the most effective brand advocacy tools. But when communication between the “mommy blogger” and PR pro goes awry, the opportunity for what would have otherwise been a mutually beneficial relationship is lost.
January 08, 2015
While harnessing the power of employee advocates can be a lucrative business opportunity, employers and employees alike need to recognize and appreciate the risks each one brings to the table, and ultimately develop a mutually beneficial advocacy program. Until that time, you may want to rethink the idea of becoming an employee advocate.
September 30, 2014
As a brand, are you going to fight against user-generated content with lawsuits and copyright, or are you going to embrace the changes and the marketing potential they provide?
user-generated content
September 16, 2014
"If advocacy means genuinely believing in and supporting a brand (via social sharing, WOM, etc.), what brands would you consider yourself an advocate of? Why do you advocate for these brands?" See what Hessie Jones, CEO of ArCompany, has to say about this and other questions.
September 12, 2014
This week we hosted another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail. This webinar was sponsored by SocialChorus.
influencer marketing
September 03, 2014
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
August 22, 2014
This is the second post in Crowdly's “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.
August 10, 2014
Let’s be honest, we all like to have a gander at Forbes list to find out which companies are making the most money. So what do these influential brands teach us about content marketing?
July 31, 2014
As National Hot Dog Month comes to a close, this post takes a look at the top hot dog brands on Facebook to see which one does the best job engaging advocates, building community and growing brand love.

Pages