branding

September 26, 2016
Are you focused on the right elements in your B2B marketing strategy?
Beyond the Basics: 5 B2B Branding Elements You Might Be Overlooking
August 29, 2016
This new infographic from the DMA provides fresh insights into how brand loyalty is developed and sustained by successful businesses in today’s social environment.
Want Brand Loyalty? Be Personal & Relevant [Infographic] | Social Media Today
July 23, 2016
In the modern age, individuals need to market themselves in the same way that marketers market their brand. Here are three tips on how.
socialbusinessengine_blogimage
June 03, 2016
Up to 80.8% of referrals will check out your company by looking at your website - and 59.9% review your social media profiles. Your online branding is a crucial part of your marketing process.
3 Huge Reasons Why You Should Care About Online Branding? - See more at: http://www.hingemarketing.com/blog/story/3-huge-reasons-why-you-should-care-about-online-branding#sthash.4onzqalu.dpuf
February 15, 2016
Telling a brand story is like telling a love story. It's the most powerful digital marketing tool any organization has, and it’s particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.
February 08, 2016
On average, people encounter 20,000 brands every day. That’s 20,000 brands beginning with the moment a person turns off the iPhone alarm clock and goes to kitchen to grind Starbucks coffee beans in a Capresso grinder. These days, asking people to care about your brand is like asking them to identify a single molecule of air as the most important in their day. We’ve reached Peak Brand, and in this era of inundation, a single tweet announcing a new product isn’t enough. You’ve got to stand out. But how?
February 05, 2016
Few, if any, other aspects of branding pack the visceral power of color. When chosen and implemented effectively, color can differentiate, motivate, and elevate a business. If you really think about color's role in the marketplace, you will see its potential. To demonstrate what I mean, take a quick quiz:
February 01, 2016
Think about the brands and products you love, the ones you’re fiercely loyal to. Your loyalty doesn’t grow because you like the color selection of the products, or because you thought the print ad used a nice font, or they have good shipping costs. You are loyal to the brands and products you love because you identify with their ethos. Because they have an ethos, a belief sy stem. Those organizations have a compelling, emotional, and pervasive answer to the question: why do you do what you do?
Finding the purpose behind your oganization's mission
January 29, 2016
When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience.
3 Signs You Should Rethink Your Branding Strategy
January 27, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part, and only one small (yet very important) component of your brand.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell | Social Media Today

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