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branding

February 25, 2015
A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to. Therefore, in order to promote your initiatives as effectively as possible, a clear message needs to be defined and then emphasized with the influencers you choose to work with.
February 17, 2015
If you answered no, your very next question should be, “Why not?” Your brand is how prospects learn to know and trust your firm. And if your firm isn’t top of mind for prospects, it’s most likely due to a lack of brand strength . That doesn’t mean the services you provide, customer service, or your...
February 04, 2015
Organizations are complex—as is the branding process. Today, more than ever, successful branding is not just what you as an organization decide it to be, it’s also about the inner workings, which are more and more transparent, and the feeling, perception or essence that a customer feels about your organization, product or service.
February 03, 2015
To succeed on social, brands must communicate as humanly as possible with their followers. But a brand is not a human, so the question arises… how exactly can marketers feel more human on social media? Here are 5 easy rules governing how to bare your soul on social media.
January 27, 2015
Personal branding is such a messy topic because we all need to be marketable, but there is without a doubt a point where we cross from informing, educating and inspiring to build a personal brand to just becoming self absorbed.
December 18, 2014
In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Which tools and techniques have high-visibility experts used to take their reputations to the next level? We’ll look at four techniques our research has found to be most powerful for personal branding, and show how real experts used those platforms to get ahead.
December 12, 2014
McDonald's just posted sharper-than-expected November sales declines. In the U.S. sales fell 4.6%, almost four times worse than analysts had projected. Those wacky Wall Street analysts! Wherever were they getting their research? As a matter of fact, it raises the same question for McDonald’s. Where are they getting their research? Or, more precisely, where are they getting their brand research?
December 02, 2014
Brand perceptions are driven by the things your customers are saying about their experience with you brand. As a marketer, you have complete control over creating brand awareness. However, that whole part of the funnel in which your costumers are actually contemplating and researching a purchase decision—you need to have people other than your brand talking about your brand.
December 01, 2014
Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? Does your product development team invest time and energy in new solutions it thinks your customers will want, only to discover they don’t?
November 24, 2014
So you or your company have realized that there is misinformation on Wikipedia that you want to get corrected. You go to the site and correct the information, only to find out that you did something wrong. Either your edit was reverted as you did not format or cite it correctly, an editor yelled at you and accused you of vandalism.

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