It was dubbed by some as ‘The Fight of The Century’. The main event was Pacquiao vs Mayweather, but as marketers and advertisers, our attention was just as much on the metaphorical right hooks, being thrown by brands amidst the surrounding hype, as we were with the physical jabs thrown in the ring.
Off the top of your head can you name five brands you purchase or use regularly? Maybe it’s a clothing company you shop at, a laundry detergent you like to use or an airline you prefer to fly on. As consumers why do we make the purchasing decisions that we do?
If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the Twitterverse a flutter with talk about your content.
All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks astutely points out, “If people believe they share values with a company, they will stay loyal to the brand.” And referral marketing programs have been shown to foster brand loyalty long before prospects convert into paying customers. Encouraging brand loyalty through word-of-mouth marketing, before prospects convert, can result in a lower customer acquisition cost. Curious?
In today’s global digital marketplace, the name of the game is brand integrity. When I say integrity, I’m not referring to the sort of moral uprightness and honesty commonly associated with the term; instead, I’m referring to its secondary (though fundamental) meaning, which relates to a state of being whole and undivided, one of unity and cohesion. It is this kind of holistic integration, both internally (operational) and externally (customer facing), that is the number one hallmark of success in the digital age.
Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 70 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers.
Most big brands now include blogger outreach as part of their marketing strategy, whilst new and growing brands, are also taking advantage of the benefits that partnering with bloggers can provide, when it comes to raising brand awareness.
When building a successful business or brand, the importance of your customers' experience with you shouldn't be underestimated. It has always been important, but it is even more important today when consumers can easily share online their good and bad experiences.
It has been a very interesting couple of days in Paris, France. L’Elysée, “the official residence of the President of the French Republic since 1848,” a term that also refers to the French Presidency, has decided to launch a brand new Twitter account: @Elysee_Com