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Displaying results for "business models"
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How to Fix Ad Measurement With Incrementality Testing and Experiments
By Trevor Testwuide, Co-founder and CEO, Measured • Posted: March 28, 2022 -
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‘Wave’ of litigation expected as schools fight social media companies
By Kara Arundel • Posted: June 2, 2023 -
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TikTok Shares New Insights into the Effectiveness of Marketing Mix Modeling in Ad Measurement
By Andrew Hutchinson • Posted: May 4, 2023 -
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Google Launches New Approach To Marketing Mix Modeling
By Andrew Hutchinson • Posted: March 7, 2024 -
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Elon Musk Invests Millions into Generative AI Project for Twitter
By Andrew Hutchinson • Posted: April 11, 2023 -
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Meta Releases New Dataset to Help AI Researchers Maximize Inclusion and Diversity in their Projects
Posted: March 9, 2023 -
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Meta Announces New Business Messaging Tools, Including Improved WhatsApp Ad Creation
Posted: May 4, 2022 -
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Meta Provides Explicit Controls for Users to Remove Their Data From Generative AI Training Sets
By Andrew Hutchinson • Posted: Aug. 31, 2023 -
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LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting
Posted: Dec. 2, 2021 -
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YouTube Generated $28.8 Billion in Ad Revenue in 2021, Fueling the Creator Economy
By Andrew Hutchinson • Posted: Feb. 2, 2022 -
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TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads
By Andrew Hutchinson • Posted: Sept. 12, 2023 -
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Meta Outlines Its Evolving AI Ad Targeting Process, Which Is Improving Ad Performance
By Andrew Hutchinson • Posted: May 12, 2023 -
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Google Launches Next-Level AI System, Renames Bard to Gemini
By Andrew Hutchinson • Posted: Feb. 8, 2024 -
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TikTok Launches ‘Creative Assistant’ To Help Guide Ad Creation Process
By Andrew Hutchinson • Posted: Sept. 28, 2023 -
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Meta Outlines New AI Process to Facilitate Creation from a Broader Range of Inputs
By Andrew Hutchinson • Posted: May 9, 2023