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community

February 27, 2015
Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.
February 12, 2015
"Our vision for the future of online communities is to create a world where communities are ingrained in the way companies do business." An interview with Rahul Sachdev, CEO of Get Satisfaction.
January 25, 2015
It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world.
January 14, 2015
A case study in how CBS and the Under Cover Boss TV show have chosen to ignore even their loyal viewers online. Here's why brands should never fall to “ignoring their audience and community” as a strategy for success.
January 07, 2015
In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for him or herself and a number of close friends.
December 22, 2014
Consumers aren't a "KPI": they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel; there's also direct engagement and community which builds loyalty.
December 18, 2014
There are more ways than ever to get in touch with like-minded folk and join communities of relevance to your personal interests. But how do we maximise social media for social good?
Facebook global connectivity map
December 15, 2014
Being on Facebook originally was fun – reconnecting with friends I hadn’t seen in years, staying in better touch with family out of state and even getting to give an apology to someone that was about 10 years overdue. There were no ads and no games – you could say Facebook life was much simpler. Fast forward to now. Everytime I log on, I’m shown more ads that I ever remember seeing.
December 10, 2014
In the “collaborative economy,” questions and answers are currency. For an interactive question and answer platform -- where you can ask the community for suggestions on anything from the best Christmas gift for your sister’s boyfriend to the best slow jams to listen to while in bed -- the site GirlsAskGuys.com shows promise.
social startups girlsaskguys
December 04, 2014
Long before social media networks emerged, companies had already realized the value and benefits of creating communities around their products and brands. And why not? When treated properly, these communities generate goodwill to the company’s customers and prospects.

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