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April 09, 2016
There are over seven billion of us on this planet, over two billion online, and the noise is unbearable most days. But we can't lose sight of the need to create real, human, connections.
Be Human. The End | Social Media Today
November 10, 2015
Bryan Kramer believes that brands need to 'embrace their inner Focker' and acknowledge their mistakes to make them more human and relatable. Here's Kramer's recent speech on the topic from Hubspot 2015.
How to Embrace Your Inner Focker | Social Media Today
November 08, 2014
As buzzwords go, “social media marketing” bugs me. Think about it. Do you want to be marketed to on social media? We connect to people on social media. We want to engage with people.
August 23, 2014
Do you want to earn the respect and affection of your online network of peers, influencers, and prospects? Do you want to build your digital influence the right way?
October 17, 2012
Michael J. Fox, speaking at ExactTarget's Connections 2012 Conference, advises marketers: Act as if business is precisely the way you want it to be, and it'll eventually get there.
March 30, 2011
When I started as a Sales and Marketing Manager for a small-size company in the U.S., my boss immediately had me register on LinkedIn. At this time, the goal was to find fellow partners, clients and potential clients on the LinkedIn site and connect on a personal level. LinkedIn has since evolved and has created a world of opportunity for small businesses. I have worked for small companies in the U.S., Australia and now Italy and LinkedIn has been an important marketing tool
February 23, 2011
Community means that you do more than a casual “connect.” It means using the interactive nature of online social media to facilitate communication in both directions: from the customer (or potential customer) to you and from you to the customer.
October 14, 2010
Mobile is no longer, simply…an option Our reliance on mobile as a fundamental resource has been heightened by emerging markets and our vast adoption of mobile solutions. The global mobile market is expected to reach $1trillion by 2015 | OVUM People are developing a strong reliance on an immediate-...
April 13, 2010
It is no secret that 17% of Twitter users post updates weekly. When you add in spammers and broadcasters who may tweet a lot but are frequently blocked for their nonexistent interactive rate, I'll argue the number of active users is much less. Twitter is a harvester of inactive accounts, spawned by...
June 17, 2009
Whether it's your business or your personal brand, people always connect with people on a personal level. It's all about engaging in a dynamic relationship. Brands are not logos or commercials, they are the perception and emotion of people built on trust and credibility. A successful brand...