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content marketing

October 21, 2016
A recent study found that most content published online generates little to no results. In this post, Barry Feldman outlines what he thinks the problem is, and how to solve it.
Digital Marketing Failure: Why the Glass is More than Half Empty | Social Media Today
October 21, 2016
Content marketing inevitably requires editing. And even if English grammar isn't your focus, you can still become a great editor - here are some tips.
Not an Editor? 4 Tips to Hone Your Editing Skills on the Job
October 15, 2016
Adding design to your content marketing strategy gives you a much better chance at success. Here’s why you need great design and some tips to get it right.
Why You Can’t Win at Content Marketing Without Good Design
October 13, 2016
Case studies are often dull and boring, but they don't have to be. Here are five tips on how to revitalize your case studies and maximize their revenue-generating potential.
How to Get More Customers with the Lost Art of Case Studies | Social Media Today
October 12, 2016
What can a white paper do for your organization? It can leverage thought leadership and show expertise. It can help build relationships. It can inform and persuade prospective advocates, members, or donors.
Creating Effective White Papers That Ignite Action | Social Media Today
October 04, 2016
Sprout Social has conducted a new study into what consumers like an dislike about brands on social.
New Study Looks at What Makes People Unfollow Brands on Social | Social Media Today
October 02, 2016
You need good feedback to improve your content marketing efforts, but uninformed is worse than none at all. Here’s how to get exactly what you need.
How Uninformed Feedback Can Hurt Your Content Marketing
October 01, 2016
So what went on at Content Marketing World 2016? Here's a review of the highlights from contributor Maggie Burke.
5 Amazing Takeaways from Content Marketing World 2016 | Social Media Today
September 28, 2016
Google ruined content marketing. How? Contributor Chad Pollitt explains in this post.
How Google Ruined Content Marketing | Social Media Today
September 27, 2016
Looking to generate more reach and engagement with your blog posts? Here are ten ideas to consider.
10 Viral Blog Post Formats to Copy for Massive Gains in Social Traffic | Social Media Today