It is certainly no secret that on Facebook and other social channels, the more viral a nonprofit’s content, the more likely it is to be seen by a wider audience of potential supporters. This is why most organizations focus so much time creating content that will drive people to interact with it,...
Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you navigate your online resources properly, or else you risk a massive shadow cast upon your hard work. Let’s explore the ways in which you can promote your content, leaving no channel unturned.
Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.
Looking for a job? These days, it’s possible to find the best ones online. All you need is a proper presence in the world of internet. There are quite a few social media platforms that can be used for job search. For example, one of the largest social media platforms, Facebook can be of great help if you are looking for jobs.
The value of social media metrics goes far beyond just showing where to post and when on social networks. This data can be a window into the interests, desires and frustrations of your customers, and when matched with a comprehensive analytics system can fuel insights that are relevant for your whole digital marketing strategy.
Not a day goes by when content marketers are not in competition for social engagement, digital space and that precious landing page traffic. Hungry for return from the blood, sweat and tears invested in beautiful infographics, hilarious videos and expertise blogs, the content gloves are off.
Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation for your content management and a marketing team that’s productive and happy.
From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? In a world packed with marketing missives and competing products/services, they want to make sure that they get the right product at the right price, all sold with the right service.