data analysis

April 30, 2016
Now that Game of Thrones is back on air and fans of the show are reacting to the first episode of season 6 , our data visualization team decided to do a quick analysis of how people are reacting to it.
How Twitter Responded to the Latest Episode of Game of Thrones | Social Media Today
March 29, 2016
While the evolution social platforms in itself is a major shift, it's more important to consider the wider, social evolution behind the growth of social networks, and the part that plays in the future of communications.
Social Media is a Behavioral Shift, Not a Broadcast Medium | Social Media Today
March 17, 2016
While big data can be an intimidating concept, there are ways to access the new range of data insights in a meaningful and simple way, which can then lead you to deeper understanding of the process.
Big Data Is Here, Get Used To It | Social Media Today
December 03, 2015
Do you ever feel like your message gets lost in translation? You're not alone. I once tried to explain transmedia storytelling to my brother-in-law and his head started to spin. Not literally of course, but his ultimate response was, "Bree, you sound like a nuclear scientist." Stories are the anchor we use to keep people from drifting away and it's a proven technique that comes with great benefits.
November 25, 2015
Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? And now we're seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.
Google Reveals Black Friday In-Store Traffic Data to Help Better Focus Online Ads [Infographic] | Social Media Today
October 20, 2015
One of the aspects that’s most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.
Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights | Social Media Today
September 21, 2015
At the Disrupt Hackathon over the weekend, programmer Allison Nelson debuted Hack My Mood , a tool that analyzes a person’s tweets and maps their mood against external factors like weather.
September 02, 2015
When the very techniques you use to brand yourself are part of the online discussion and the audience you market to is part of the conversation, branding becomes harder to pull off successfully. Trust becomes harder to develop. Reach becomes more difficult to achieve. The tricks of the trade that used to be employed are now common knowledge.
August 10, 2015
A good social listening tool should be able to help you out of the weeds - to help you sort the data at hand and give you meaningful insights into what’s working and what’s not.
social listening tools
July 22, 2015
​Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it - otherwise, how do they know if they’re getting any better?Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success.
5 Social Media Metrics You Must Check Regularly To Grow | Social Media Today

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