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data analysis

February 06, 2015
The Super Bowl is about so much more than football, it's about who had the best commercial. The social data behind that story and others in this week's round up of top news stories on social media.
November 27, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of From Data to Direction: How to Convert Social Media Data Into Actionable Insights.
November 14, 2014
As crowdsourcing has taken off, there have been numerous attempts to try and understand who engages in crowd based activities, what motivates them, and how they go about their work. One area that hasn’t received quite such intense scrutiny is in the crowdfunding market.
October 17, 2014
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.
October 05, 2014
While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them.
August 10, 2014
Big data is currently the big thing in the digital age and it has caused a significant issue regarding privacy. With the big data revolution, it is possible to collect massive information using internet technology.
July 16, 2014
In order to maximize profits in today's digital landscape you must be able to capture and analyze customer data. Top online marketers are able to achieve more than three times the conversion rates of other marketers. Which side are you on?
data-driven marketing
June 02, 2014
In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. How many people did we reach? How many page views did we generate? How many likes does our Facebook page have?
August 23, 2013
Using online data to predict trends is increasingly popular. The latest attempt has set its sight on the box office, although this time researchers from Oxford University are attempting to predict success based upon a movie's Wikipedia entry.