Data from social media is useless unless it helps you make positive improvements and decisions that have a measurable impact. Before you can begin to untangle data from social media monitoring, you have to know what you want to achieve. Do you want to learn why customers switch to the competitor or predict what they will purchase next? Only then can you focus monitoring in the areas that will help you get the answers to these questions. This webinar will help you create a strategy to make the most of your data monitoring, help you to uncover insights and enable you to take action.