Data from social media is useless unless it helps you make positive improvements and decisions that have a measurable impact. Before you can begin to untangle data from social media monitoring, you have to know what you want to achieve. Do you want to learn why customers switch to the competitor or predict what they will purchase next? Only then can you focus monitoring in the areas that will help you get the answers to these questions. This webinar will help you create a strategy to make the most of your data monitoring, help you to uncover insights and enable you to take action.
Increasingly, marketing relies on IT as it becomes more data and technology driven. In fact, Gartner analyst Laura McLellan predicts that by 2017, CMOs will spend more on IT than CIOs. As the lines between these two departments blend together, the questions being asked are, “Who owns the data?” and “Who owns the platform?” Really, it’s time to follow the lead of social business and share the data and platform. In this webinar, we'll talk about how IT and marketing departments can work together to serve the customer coherently.