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data analytics

April 04, 2015
The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attached to making this a reality.
data and marketing
April 04, 2015
Big Data as a concept is characterized by 3Vs: Volume, Velocity, and Variety. Big Data implies a huge amount of data. Due to the sheer size, Big Data tends to be clumsy. The dominating implementation solution is Hadoop, which is batch based. Not just a handful of companies in the market merely collect lots of data with noise blindly, but they don't know how to cleanse it, let alone how to transform, store and consume it effectively.
big data is history
October 26, 2014
It's one thing to be "doing" social media, but another to try to analyze whether efforts are effective, especially for associations.
September 13, 2014
Even after the announcement of Universal Analytics out of beta, Google Analytics recently proclaimed to unleash new benchmark reports. Surprising isn’t it!
July 17, 2014
Everybody has an opinion. It’s nothing special. It proves nothing, not unless you’ve got the numbers to back up your propositions. Numerical data is absolutely essential to creating a successful blog. People don’t just want an actionable agenda, they want cold hard facts, supporting details, and colorful charts and graphs to back up whatever crazy ideas they’ve come up with.
July 14, 2014
Digital marketers need to optimize their marketing strategies in order to attain competitive advantage over their competitors.
July 13, 2014
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement.'s picture

Measurement: Best Practices on Turning Insight into Action

Data from social media is useless unless it helps you make positive improvements and decisions that have a measurable impact. Before you can begin to untangle data from social media monitoring, you have to know what you want to achieve. Do you want to learn why customers switch to the competitor or predict what they will purchase next? Only then can you focus monitoring in the areas that will help you get the answers to these questions. This webinar will help you create a strategy to make the most of your data monitoring, help you to uncover insights and enable you to take action.'s picture

IT vs Marketing: Who Owns the Data? Who Owns the Platform?

Increasingly, marketing relies on IT as it becomes more data and technology driven. In fact, Gartner analyst Laura McLellan predicts that by 2017, CMOs will spend more on IT than CIOs. As the lines between these two departments blend together, the questions being asked are, “Who owns the data?” and “Who owns the platform?” Really, it’s time to follow the lead of social business and share the data and platform. In this webinar, we'll talk about how IT and marketing departments can work together to serve the customer coherently.