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data analytics

February 01, 2017
Segmenting your online community can be an effective way to maximize reach, response, and ultimately conversion.
How to Build Online Communities Around Different Segments of Your Brand | Social Media Today
December 19, 2016
This infographic outlines how businesses can maximize their marketing personalization efforts.
4 Steps to Unlocking the Power of Marketing Personalization [Infographic] | Social Media Today
October 17, 2016
AI is quickly finding a place at all levels of business, with the promise to provide new ways to help find and engage new customers.
3 Steps to Intelligent marketing with AI | Social Media Today
September 05, 2016
Using the array of data tools available, you can refine your audience down to very specific subsets.
Hone In On Your Audience With These 3 Free Tools | Social Media Today
March 22, 2016
We’re all producing more data than we know what to do with, and m uch of that is "dark data" - unstructured and largely ignored. Here are three ways that data is being utilized.
3 Ways to Unlock Dark Data | Social Media Today
December 12, 2015
We’re always connected, we’re constantly tuned in to the latest news and updates - information reaches us at a much faster rate than it has in generations past. But that connectivity, and our growing reliance on our social media feeds, could also be used against us.
Could Facebook Influence How You Vote? The Rising Role of Social in the Electoral Process | Social Media Today
October 26, 2015
Every company is now a data-driven company—and data analysis is too important to limit its use to experts. A new report from Capgemini, a leading provider of consulting, technology, and outsourcing services, indicates that two-thirds of organizations (67 percent) surveyed feel that they are at risk of becoming uncompetitive unless they embrace new data analytics solutions.
October 20, 2015
For the week of October 12 – 18, 2015, U.S. brands and properties captured more than 490 million social actions (likes, shares and comments) on Facebook. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below. Bleacher Report (Media Publisher) topped the ranking with more than 3.2 million Facebook actions, followed by the Chicago Cubs (Sports) with 2.5 million actions.
September 16, 2015
Ninety-nine percent of businesses are actively tackling data quality in some way. Yet clearly, we have a bigger problem if so many businesses are still losing money. The problem is that we’re not tackling it effectively enough, or quickly enough, and we’re not investing enough money.
June 20, 2015
The Big Boulder social data conference is solely focused on generating discussion amongst individuals and organizations who are interested in the issues surrounding social data. The 2015 event had two main themes - data privacy and data ROI. Here's a review of the discussions from the event.
Big Ideas from Big Boulder 2015 | Social Media Today