We’re always connected, we’re constantly tuned in to the latest news and updates - information reaches us at a much faster rate than it has in generations past. But that connectivity, and our growing reliance on our social media feeds, could also be used against us.
Every company is now a data-driven company—and data analysis is too important to limit its use to experts. A new report from Capgemini, a leading provider of consulting, technology, and outsourcing services, indicates that two-thirds of organizations (67 percent) surveyed feel that they are at risk of becoming uncompetitive unless they embrace new data analytics solutions.
For the week of October 12 – 18, 2015, U.S. brands and properties captured more than 490 million social actions (likes, shares and comments) on Facebook. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below. Bleacher Report (Media Publisher) topped the ranking with more than 3.2 million Facebook actions, followed by the Chicago Cubs (Sports) with 2.5 million actions.
Ninety-nine percent of businesses are actively tackling data quality in some way. Yet clearly, we have a bigger problem if so many businesses are still losing money. The problem is that we’re not tackling it effectively enough, or quickly enough, and we’re not investing enough money.
The Big Boulder social data conference is solely focused on generating discussion amongst individuals and organizations who are interested in the issues surrounding social data. The 2015 event had two main themes - data privacy and data ROI. Here's a review of the discussions from the event.
Data visualizations can be an extremely valuable and effective method of sorting the message from the noise on social networks. With effective data visualization, you can quickly and easily find the right people to connect with to maximize your results.
You can't do social media, content, email, or any type of online marketing effectively without setting clear business goals and measuring your activities to see how you’re tracking towards achieving them. With that in mind, here are some of the more commnoly asked questions around analytics and their relevance.
The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attached to making this a reality.