Brick-and-mortar shops who want to launch an online store should absolutely get in the game now. Moving your physical store to online retail is a logical step in scaling your business. For many stores, creating an ecommerce store is the best channel of growth in their overall business strategy.
In today’s global digital marketplace, the name of the game is brand integrity. When I say integrity, I’m not referring to the sort of moral uprightness and honesty commonly associated with the term; instead, I’m referring to its secondary (though fundamental) meaning, which relates to a state of being whole and undivided, one of unity and cohesion. It is this kind of holistic integration, both internally (operational) and externally (customer facing), that is the number one hallmark of success in the digital age.
Marketers must learn baseline digital skills to generate more revenue and positive career paths. To stay relevant and be media savvy in this day and age, marketers need to make digital skills part of their DNA.
Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one...
While content is King, it has to be joined with other strategies to form an entire advertising package. By examining the visitors who didn’t convert, an organization can retarget specific traffic and promote the brand to all those individuals.
Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. With 2014 coming to an end, let’s take a look at some of the top digital marketing trends experts predict will dominate in 2015.
You've heard it before. Google is king because 80% of people go through Google to find information, so just do SEO and you will be successful. This isn't enough anymore. Google rating is important, but your own website should be queen. It needs to be powerful in terms of content and more.
Being in the competitive world of digital marketing requires every internet marketer to exercise agility and flexibility in their marketing strategies. The world of digital marketing is imbued with innovation that changes constantly and your business should be adept in embracing these changes.
It’s that time of year again folks – you know, the time for marketing talking heads (like me) to give their predictions for the coming year. While every prediction is not certain to come true, what I do know is that next year digital marketing will be even more exciting than it has been this year.