Marketing a small business can sometimes seem like a foreign language to small business owners, especially since a lot of small businesses are startups and have never been tasked with spreading the word about their company. Here, you'll learn the top 20 ways to effectively market your small business online.
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogs and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in the dark.
I’ve been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with your marketing.
So you’ve just finished a very good piece on a topic that your research shows is ‘hot’ right now (and thus meant to attract a lot of attention, shares and traffic to your blog). You’ve invested a lot of time in optimising the way your content flows as well as how your article ‘looks’, so that first-time readers can quickly scan through it, understand its value and decide to give it a closer look and (hopefully) a couple of shares.
It seems all the social media sites are adding the use of cards as an option with their platform. So, of course, YouTube added interactive YouTube Cards as part of their video platform. These cards are meant to eventually act as a replacement for annotations and some have already been labeled as “annoying” and “obstructive”.
Across the digital content arena, there has been a gradual transition from the pay-per-download model to a month-to-month or annual subscription. This transition is very apparent in the mobile space, where the majority of applications are now free at the point of download.
Brick-and-mortar shops who want to launch an online store should absolutely get in the game now. Moving your physical store to online retail is a logical step in scaling your business. For many stores, creating an ecommerce store is the best channel of growth in their overall business strategy.
In today’s global digital marketplace, the name of the game is brand integrity. When I say integrity, I’m not referring to the sort of moral uprightness and honesty commonly associated with the term; instead, I’m referring to its secondary (though fundamental) meaning, which relates to a state of being whole and undivided, one of unity and cohesion. It is this kind of holistic integration, both internally (operational) and externally (customer facing), that is the number one hallmark of success in the digital age.
Marketers must learn baseline digital skills to generate more revenue and positive career paths. To stay relevant and be media savvy in this day and age, marketers need to make digital skills part of their DNA.