We spend a lot of time talking about general trends in social media. How many adults are on Facebook, the top messaging apps among teens -- but the data is actually more splintered than that. In particular, when you look more closely at the data, there is quite the disparity in what men and women are up to online.
Gen Z is the social native generation. Listening to these post-Millennial kids, one gets a sense of their innate understanding and curiosity of what it’s like to be living in an anachronistic media world obfuscated by gender-stereotyping—their attitudes about gender stereotypes on a head-on collision course with mainstream media.
It started as an episode of revenge porn. An angry ex-boyfriend posts a blog flaming his former girlfriend, accusing her of infidelity and leveling charges that she exchanged sex for favorable reviews of her work (a video game called Depression Quest and a review that apparently was never written).
Did you know that, 3 in 4 internet users use social media, and that a higher percentage of women (76%) use social networking sites than men (72%). Women have 55 percent more posts on their Facebook walls than men, and they have 8 percent more friends than men. Which proves that behind a successful social networking site stands millions of great women.
The popular image-sharing network has risen in popularity since its inception. But it still features a disproportionately high ratio of female versus male users. Pinterest and its fans are making efforts to rectify this phenomenon, but how can you do so without resorting to gender-based stereotypes?
Are men from Goggle+ and women from Twitter? Are women from Pinterest and men from LinkedIn? Not entirely. But there are trends in social media use that depend on gender. This infographic gives the lay of the land. Where is the demographic that you are targeting?
In one of the more interesting parts of the study, the researchers took a representative language sample from Twitter and Pinterest. Comparing the two samples, what they found was that Twitter was oftentime time-based: “today,” “tomorrow,” “tonight,” et cetera. By contrast, the language on Pinterest is consumption-based: “use,” “look,” “want,” and “need.”