Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


March 29, 2015
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
SEO Twitter and Google partnership
March 28, 2015
So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to you? It changed the game on you… again.
Google Changes
March 27, 2015
Let’s face it: paid links are just another form of manipulation and bribery, set in place to support an unorthodox optimization plan. Assuming that you already know just how counterproductive it can be to rely on bad linking techniques that could threaten your friendship with Google, how can you avoid risks while building niche-relevant links?
March 25, 2015
​While Microsoft and Intel were busy planning the introduction of a high-price Ultrabook PC concept -- which was focused on vendor needs for higher profit margins -- Google was working on developing a low-price Chromebook model that was targeted at an under-served market.
March 24, 2015
Autonomous cars are being developed around the world right now, and estimations are that they will be a reality within the next decade. Japan has tested them, as has Sweden. In China, tech and internet giants like Baidu are getting in on the act, mimicking their Western counterpart Google.
March 23, 2015
Online reviews from sites such as Google and Yelp are really focused on the consumer – they want (actually they NEED) consumer involvement/engagement for their revenue model to work. It really doesn’t matter as much how many businesses are engaged as long as users are interacting.
March 22, 2015
it’s no surprise that marketers are all a-buzz about the announcement by Google on February 26th that provided two pieces of information inconsistent with previous Google index updates. First, this next algorithm update is focused exclusively on mobile search results. Secondly, Google communicated a date that this update will go into affect.
google mobile and search
March 19, 2015
Wil told me about how he periodically does an “ego surf” to check up on his own personal e-brand — he Googles himself to learn just how deeply his thought leadership has traveled into the interwebs. It turns out that there’s another Wil Reynolds out there who happens to be a model (how’s that for one’s ego?).
March 17, 2015
You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of articles about how you need to hurry up to get mobile-friendly.
March 08, 2015
On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results.