I heard it again last week, "I"m so frustrated by SEO!" The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like "mystery," "black magic" and "black box." Yet, SEO is not a mystery. It's certainly not black magic. But there is some truth to the suggestion that it might be a black box. I'll explain why.
Everybody wants their website to rank #1 on Google. Who can blame them? Google commands 65-85% of the search market, depending on who you ask and what they measure. The top 10 "eligible to rank on Google" pages earn 92 percent of the traffic for a given search term. The top 3 earn 62 percent.
According to Google, "in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present." In recognition of the increasing number of mobile device users worldwide, Google is making changes to its algorithm that will give a search engine edge to websites that they deem mobile-friendly, websites optimized for viewing on mobile devices.
Technology certainly evolves, but does human behavior. People naturally adapt to their situations to act the most efficiently and productively – and that is true of online search behavior. A recent study from Mediative outlined the way that users scan internet search results on desktops (not on mobile devices, that is whole different behavior set) and found that the tried-and-true consumer actions marketers believe to be true actually aren’t anymore. Until this most recent study came out, internet search behavior beliefs relied on data collected in 2005. A lot has changed in a decade, but a lot has stayed the same.
Is your website currently mobile friendly? Is it configured in a way that makes it functional to users no matter which type of device that they are viewing it on? If you answered no to either of these questions, you could be in for a rude awakening in the weeks to come. Read more to find out whether your site passes the test.
Recognizing that more and more users are coming to Google through their smartphones, beginning April 21st, the company will introduce an entirely separate search index for the mobile market. What makes this idea truly unique is that it takes advantage of a piece of technology you might not think of as being groundbreaking – the phone itself.
Google makes it easy for us to search for any kind of information we want, instantaneously. It has taken the guesswork out of life. But how accurate or relevant is the information we find? Let’s face it, Gen Y and Z are largely responsible for changing today’s marketing landscape. Not only with how...
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to you? It changed the game on you… again.
Let’s face it: paid links are just another form of manipulation and bribery, set in place to support an unorthodox optimization plan. Assuming that you already know just how counterproductive it can be to rely on bad linking techniques that could threaten your friendship with Google, how can you avoid risks while building niche-relevant links?