‘Social search’ essentially refers to bringing the traditional word-of-mouth experience online. It is now generally accepted that consumers are more likely to pay attention and trust recommendations from some one they know- people are curious about what their networks have to say.
Twitter has recently found out that a whopping 125 million users visit the website every month, but do not register or view the content at all. The company hopes that this can be mitigated by this deal, as people will be able to see content from Twitter more on the Google search results.
For some time now the power of keywords in relation to local search has been diminishing and so it is important that your website not only have the right keywords, but much more. Google and other search engines are looking at your website for overall site integrity, usefulness in relation to where your business is located, the product and services you provide and the actual user that is running the search.
Earlier this week, the tech world was abuzz with rumors that real-time search was going to make a comeback, thanks to the new deal between Twitter and Google. About four years ago, tweets used to show up in Google’s real-time search results, as space above the search results was reserved for tweets about the particular search term.
Don't overlook Google News as a viable and beneficial source of targeted traffic. Follow these guidelines and tips to help dominate story clusters and potentially generate thousands of new visitors for every few hundred words of news content you publish.
Did you ever wish you could understand how an expert looks at a problem before developing a strategy to solve it? Alan Bleiweiss is an expert who specializes in forensic site audits, and his recent Moz Case Study: One Site’s Recovery from an Ugly SEO Mess takes us into his thought process and the steps used to analyze what is happening.
Link building used to be status quo for SEO – but Google’s ever-changing algorithms have made link building a whole new game – particularly in the AP (After Penguin) world. In this article, we are looking into seven link building techniques that work in post-Penguin era.
Local search engine results on Google have been altered since the release of Pigeon in July, 2014. Pigeon is an update to Google’s algorithm as it alters the way local businesses are enlisted on the first page of search engine results. Pigeon has created a significant impact on local search engine results of Google. Nearly 4 out of 5 consumers of Google find out about local businesses and outlets.