Of all the influencer marketing techniques, giveaway campaigns are the most mutually beneficial for both advertisers and influencers. On the brand side, they can almost guarantee substantial growth in social following and engagement by making social actions such as “follow,” “like” and “comment” prerequisites for entering the sweepstakes. This is in addition to the obvious benefits in awareness and affinity brands gain from highly-creative influencer content.
General consensus seems to be that more followers is better. One of the big stories on Time the other day was " Caitlyn Jenner Reaches 1 Million Twitter Followers Faster Than @POTUS ". Who wouldn't want 1 million Twitter followers? It seems like a great way to be able to reach more people and influence them. It turns out that just because you have a substantial following, doesn't mean you can readily convert that following into a substantial impact.
For years we heard "this is the year of mobile." This is the year for employee advocacy.We spent years getting fans and likes on our brands' Facebook pages to build relationships and share content. Facebook has turned into an advertising play so a workaround is needed. That workaround is employee advocacy.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer.
With the majority of us struggling to produce online video content that garners views in the hundreds or occasionally thousands, perhaps we can learn something from those who regularly earn millions. Combining schoolyard humor with glaring transparency, abject goofiness with disarming relatability, these YouTubers have found a way to tap into the collective Zeitgeist of their audience to deliver content that is both enjoyed and valued; by doing so, they create real and lasting influence. Moreover, they’ve managed to build this influence organically by activating both their own and their audience’s passions, all while entertaining and educating.
“Vanity Metrics” is a term that’s ruling (and rocking) the influencer marketing space right now. The term refers to any form of followers or engagement that have been purchased to boost one’s perceived clout or influence. In other words, you can literally buy your way to social media stardom with the click of a ‘BUY NOW’ button.