Social can grab your customer’s attention, convince them of a “need," but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.
By the time you finish reading this sentence, over 500K video views will have taken place on Facebook, and it’s only going to grow over time. So the question becomes, how does a social savvy marketer such as yourself get in on the action?
The Oscars (a.k.a. the Academy Awards) are coming on Sunday. Like most of you, I have my favorites and I'll be watching intently to see if any, or even all of them will bring home the statue. Of course, there are no shortage of predictions being bandied about. It's fun to predict the winners, right...
The team at Invesp recently published an infographic highlighting the trends in US Social Commerce. The infographic specifically focuses on trends from 2012-2015 in the United States alone and contains some very interesting statistics.
In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems. They will be based on channels, media, platforms and Social Web tools to create both internal and external communication and marketing processes that enable us to implement an online strategy for our company.
Several of January’s Top 10 brands got a little help from celebrity friends, earning social’s love with sponsorships and collaborations, proving that influencer marketing can have a big payoff for brands on social. Media and Entertainment brands especially saw success.
Facebook, Instagram and Twitter are the most influential forms of social media, and a strong presence on them is crucial for maintaining a successful business. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?
As various industries continue to adopt cloud technology, a new era of software has emerged called Software-as-a-Service (SaaS). Who helps manage the overall experience of a business using a SaaS platform?