Meerkat and Periscope debuted on the social network scene about two months ago to much fanfare, but now that the dust has had time to settle, it's worth looking at exactly how popular these apps are. Now that the novelty has worn off, are people actually using them?
Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers. And with so much hype and growing budget centered around content marketing, it's important to have a clear grasp on exactly what content marketing is. So, whether you're a business owner who's looking to gain a better understanding of content marketing, or a marketer who needs a helpful, shareable overview, this collection of infographics will be right up your alley.
Most marketers are challenged with optimizing multiple brands, initiatives and ad campaigns, and this is especially true for senior executives and CMOs . To achieve optimal results, companies must go beyond basic reporting practices to implement fully versatile and customizable insights. Oh yeah, and ideally without a lot of extra time and effort. Not only this, as the social media landscape changes (which it will), brands should update and optimize their approach over time.
One of the simplest ways to share an idea with the public is through the use of infographics, and many companies that are trying to build a social media presence are turning to micrographics as a way to stimulate greater user engagement. These are small, postcard-style graphics that have simple messages. These images are easy for visitors to share with their friends on social media, and they allow companies and their fans greater reach in spreading a message. They’re also more likely to be shared on non-traditional platforms, including sites like Reddit or Pinterest, rather than the mainstream social media sites, such as Twitter and Facebook. With a little bit of planning, it is possible to create highly engaging micrographics that your social media followers will love to share with others.
Digital marketing is in no way limited to social media, websites, and email. Today, we’ll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, i nfluencer marketing , which Forbes contributor Kyle Wong defines as, “a form of marketing that identifies and targets individuals with influence over potential buyers.”
Building a Social Selling routine shouldn’t be complicated. The team at Sales for Life crowdsourced over 50,000 sales professionals all over the world on their best practices. This visual walks you through an ideal Social Selling routine to help you impact every stage of the buyer’s journey: from lead generation to prospecting and closing more deals.
How do you sell an intangible product out of a storefront that no customer can step into? Aha. That’s one of the biggest fundamental questions behind digital marketing. Connecting the eyeballs (and then the dollars) with your brand has gotten both easier and more difficult as our digital world becomes increasingly layered and fractured.