I recently spoke to someone who is very excited about her new job — and part of that job is carefully monitoring the local directory listings of various clients. Some folks would not be excited about sifting through all the places a business is listed on the Internet. It’s a painstaking task and not one that I’d be excited about. But she sees the value in what she is doing.
I spend a lot of time writing about metrics and performance management. It’s critical that we Know Our Numbers. It’s important to analyze performance over time, understanding where we are successful where we need to improve, and identifying new opportunities.
Information-led business innovation and competitiveness is becoming a recognized path for potential success. In parallel, in general services in the cloud are talked about more and more as enablers of innovation, as an agile, dynamic and cost-effective environment for new business direction and experimentation.
Thierry Hubert and I recently gave a webinar on the Human Side of Content Monitoring through the Marketing 2.0 network run by the Human 1.0 group . Human 1.0 is in business to help you turn your customer-facing processes into social processes. I am part of the their network of consultants . They...
The true purpose of social media will really come to life when companies begin to learn how to translate the conversation into actionable business intelligence that allows companies to better align the values they create with those that people are willing to exchange money for.
"...by un-managing it, by allowing everybody who touches it to add to the connections, to add their own links, ideas, reviews, bad ideas, good ideas, insightsâ€”that's how the collection grows." Link to original post