Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true, but not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.
While there are great opportunities for generating leads and conversions via social, it takes work and effort to get to that stage. Here are three tips to help you develop your social selling capacity.
The purpose of a lead magnet is to inspire the people who are consuming your content to get on your email list. In this post, Barry Feldman explains the details of an effective lead magnet, and how to construct one.