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marketing

April 17, 2015
We are all selfish. Is this bad? In a super-connected world, time and attention is scarce. If a brand does not add value to MY interests, MY needs and MY passions…it doesn’t get too much of MY time and attention. Research shows that people are becoming more discerning about the brands and organizations they choose to support through their purchases and advocacy.
April 17, 2015
Why and how do you start a conversation on this social network? What kind of message to post? Starting a conversation on Twitter is interesting, and it’s also a major issue for users of the social network. Indeed, most of the people who use it personally or professionally, especially Community Managers and everyone who has an account, would like to communicate with their followers.
April 16, 2015
Do you often share content about a variety of topics? It’s fine if you are doing this for your own personal use, but if you are doing this for your brand, it can cause your connecti ons to be confused. My first tip is spend some time thinking about who you are trying to target. Who is your audience? I would suggest to start thinking about a maximum of 5 favorable topics you would like to post about and the type of audience these topics would attract.
April 13, 2015
Memes are an ever-present part of the online experience, especially on social channels. This internet phenomenon has grown in popularity, along with the visual nature of the web and social media. They are a very interesting and now large part of our online culture. For the most part, memes are meant to be funny of sarcastic but because they do grab our attention, businesses can use them to their advantage as long as it is done in a smart or clever way.
how to create a viral meme
April 13, 2015
Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old? And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base. So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business -- and by that same coin, what shouldn't they be doing?
April 12, 2015
It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset or worldview) that generates the methods-techniques-tools for addressing the problem. So in this conversation I wish to grapple with the persistent problems of ’employee engagement’ and ‘customer loyalty’.
engagement and loyalty
April 11, 2015
What do Grumpy Cat and The Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? (And what do Canadians know about Al Gore?)
meltwater video
April 09, 2015
So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it’s a great way to generate engagement and build your brand online – the expanded capacity of mobile networks and the evolution of apps and social platforms has enabled a new age of video communication. But if you’re only producing video content in order to make videos, to ‘do video' content, it’s quite possible that you’re missing the point, and will struggle as a result.
video content on facebook
April 09, 2015
Whether you’re a large brand or a small personal brand, monitoring social media is a bare necessity of operation. Unless, of course, you don’t have any social media outposts—that’s a subject for a different day. Everyone, from a small personal brand to the social media manager of a large brand, needs a social media monitoring system. And you can set one up that can take you as little as 30 minutes a day to maintain.
30 minute social media
April 09, 2015
Social media has brought new opportunities and new challenges for companies seeking to connect consumers with their brands. Platforms like Twitter and Instagram provide marketers with new ways to reach customers, but they also require companies to rethink their usual advertising strategies. The “hard sell” technique that has its legacy in television and print just doesn’t play in the social media space.

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