Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tools will help you create a more productive social media campaign.
In this article I’ll give you seven secrets to creating compelling LinkedIn Showcase pages that speak to the audience you’re trying to reach. Late last year LinkedIn announced the availability of showcase pages. Showcase pages were touted as way for brands with multiple products and services to show them off.
The practices of Social Media Marketing, or SMM, and Search Engine Optimization, or SEO, are two strategies that are associated to each other in a number of ways. They are both strategies that have their prime focus on developing an alluring identity for the brand, which helps in attracting visitors naturally.
What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?
Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.
Pinterest isn’t all fantasy holiday boards and dream wedding inspiration. Right now, hundreds of thousands of businesses are leveraging the power of Pinterest to drive traffic to their websites and increase sales.
As vibrant as social media can be, it can easily leave you feeling disconnected from real life. As friends share videos, give ‘likes’ and swap items in games like FarmVille, you’re left with nothing to show for your time when you put the phone down.
You’ve been a perfect vendor (you might even consider yourself a partner), with a track record of exemplary service and responsiveness. Knowing how important reviews are to your marketing success and credibility, so you approach one of your best clients – someone who can’t say enough good things about your work – to ask for a review. Your request is met with a resounding “no problem, we love you,” but the actual review never materializes. What’s up with that?
If you've ever been a gamer you've probably played Doom at one point or another. I was just a wee lad when the gory shoot and blood fest first launched. On its release in 1993 it was critically praised and since then it has been hailed as one of the most important and influential video game titles to date.