You have a Facebook business page, a Twitter account, an Instagram account, a LinkedIn account, and a Pinterest account for you business. You feed them regularly. You are mindful about creating posts that are interesting and helpful to your customers. You respond to people who talk about your company online and reach out to people who might need your product or services. What else could you be doing to create buzz about your business?
Most content marketers don't enjoy the success they seek. And most don't have content marketing plans. The connection is obvious. Here's how to create an unfussy content marketing plan to fast-track the process.
When looking at creating a social media strategy plan, you first need to understand that a strategy is where you are looking to head to in the next few months, and the plan is how you are going to get there. So, how much time should you spend on your social media strategy plan?
My friends who worked as Facebook managers were literally panicked. I will not speak with you in this article about leaving Facebook and investing in Instagram or Twitter, but I will share with you 5 marketing plans that you can follow or train your staff to do to achieve a higher rate of organic reach.
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way.
While it’s different for every business, return on investment can be difficult to quantify. You’re often working to develop and generate stronger brand relationships, rather than putting on the hard sell for quick returns. This is still possible through social media.
Most of us built our businesses around our passion and in doing so enjoy our work every day. However, if you are in business to be successful, then you need to view marketing as an investment and take the proper steps to ensure you are maximizing your resources.
The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too. Just like anything new or different, it’s the fear of the unknown that often gets the best of us. Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing...