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marketing plan

December 13, 2014
Most content marketers don't enjoy the success they seek. And most don't have content marketing plans. The connection is obvious. Here's how to create an unfussy content marketing plan to fast-track the process.
December 05, 2014
Your 2015 B2B marketing plan requires a heavy dose of content marketing. Discover the 5 content marketing trends that should shape that plan.
August 29, 2014
When looking at creating a social media strategy plan, you first need to understand that a strategy is where you are looking to head to in the next few months, and the plan is how you are going to get there. So, how much time should you spend on your social media strategy plan?
July 21, 2014
My friends who worked as Facebook managers were literally panicked. I will not speak with you in this article about leaving Facebook and investing in Instagram or Twitter, but I will share with you 5 marketing plans that you can follow or train your staff to do to achieve a higher rate of organic reach.
July 17, 2014
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way.
February 15, 2014
While it’s different for every business, return on investment can be difficult to quantify. You’re often working to develop and generate stronger brand relationships, rather than putting on the hard sell for quick returns. This is still possible through social media.
July 19, 2013
Most of us built our businesses around our passion and in doing so enjoy our work every day. However, if you are in business to be successful, then you need to view marketing as an investment and take the proper steps to ensure you are maximizing your resources.
February 22, 2012
The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too. Just like anything new or different, it’s the fear of the unknown that often gets the best of us. Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing...
January 25, 2011
What playing Angry Birds can teach us about social media marketing. Aim at the right targets, plan ahead, and most importantly, have fun!
January 18, 2008
Your Personal Marketing Plan Post Series Section 1: Situational Analysis - A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle. Section 2: Audience Analysis - Researching what the market is for your brand, with both primary and secondary...