In practice, we can divide people who attempt to build networking relationships into four distinct types: the Loner (little or no networking), the Socializer, the User, and the Relationship Builder. Although a salesperson’s aim is to become the fourth option, the “Relationship Builder,” let’s briefly look at each of these types in turn.
The secret to successfully building a professional network online is to try and fight that tendency to be impersonal. Instead of selfishly trying to promote your brand or make connections, the key to effective networking is being generous. This post will highlight a few ways that you can combine effective content with a generous attitude to expand and enhance your professional network.
By consistently providing value and establishing yourself as an expert, you will be able to get in front of the key decision makers you need to connect with in your target market. This is a long term strategy that requires you to commit to consistency and quality, to see results. You may also need to start creating your own content, if you aren’t already, to have the greatest success.
Successful personal branding and job search requires both social media and physical networking. This blog post offers 13 connection strategies for the convergence of these networking efforts when using LinkedIn.
With social media is that there are so many things to measure – the number of people that read your blog post, the number of comments you get, the Likes a Facebook photo received, your followers on Twitter. Social media is not short of numbers and metrics. The challenge is that just because something can be measured does not make it important.
This past week, I had a prominent CEO from an up-and-coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him.
The reason we post to Facebook, Tweet daily, and update our LinkedIn pages, etc. is to drive people back to our websites. But some businesses may have been drawn to Facebook because they've considered it a free tool, despite the fact that no real marketing channel is in fact free. Read what you should be doing instead to reclaim your marketing power.
Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement.
There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. Ian recently stayed with me at my home in Tennessee in between U.S. speaking events and I grabbed this opportunity to have him share some of his networking secrets through this short video interview.