With over 82 billion page views last year, Reddit is one of the most popular destinations for people to form communities around niche topics- those topics likely include conversations relevant to your business.
In a post by Alexis Ohanian yesterday, Reddit, which has 202 million monthly users, announced that it was launching “a hub to give the stories of Reddit—from the seemingly ordinary to the extraordinary—the creative space to expand, breathe, and grow.” The new publication is called upvoted.com.
Reddit is tough. You can’t just post a promotional link to your blog and hope that people will like it – even if it is perfectly relevant and informational (trust me – I learned the hard way). You have to figure out the right game plan for using Reddit in a way that will help you grow without annoying the mass of angsty Redditors .
There's a saying on the internet, "If you're not paying, you're the product." The sentiment behind the quote is that the free social networks are getting everything from you, and you're getting nothing in return. You the user create posts, upload pictures, and basically make their content for free while whichever social network you use throws ads at you and monetizes everything about you.
Last week, Reddit CEO Ellen Pao resigned from her position, the latest in the ongoing turmoil seemingly eating the social networking site alive. Pao’s mandate was to build Reddit’s commercial appeal in an effort to better monetize Reddit’s audience. But as Pao discovered, it’s not that easy. The uproar at Reddit serves as a reminder of the fragile relationship between audience and social platforms, and why social networks must tread carefully when seeking to implement change.
If you work in the community or digital space, it's been impossible not to follow the turmoil at Reddit over the last week. It's been cause for a lot of anxiety because until this turmoil hit, Reddit was viewed as a community success story - if Reddit can't make community work, than who can?