While v anity metrics aren’t necessarily bad measures of social media marketing performance, senior leaders also need to know how those likes and comments convert to sales or other key business objective before approving additional social media spending. Here are some ways to highlight this.
When people think of social media, they often think of people and content. Even though numbers and data are a key part of social media's DNA, it's not uncommon to cast them aside, focusing on content or sticking to surface figures like “number of comments.”
You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?
When the very techniques you use to brand yourself are part of the online discussion and the audience you market to is part of the conversation, branding becomes harder to pull off successfully. Trust becomes harder to develop. Reach becomes more difficult to achieve. The tricks of the trade that used to be employed are now common knowledge.
Social media can be a bit of a dark art when it comes to ROI. It seems that everyone is publishing content, and just 'being present' across the social sphere is no longer an option. If you’re investing the time and budget but not seeing tangible results, where’s the value? Social media doesn’t have...
We’ve all heard the saying “the devil is in the details." S ocial media campaigns are no exception. While campaigns have quite a few components, targeting is arguably one of the most important aspects of marketing strategy.