As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one at a time, or manually, is a waste of time is simply not true anymore. There has been a lot of talk recently within the SEO community about this monumental shift and what it means for the future of SEO, but we’ll save that discussion for another post.
SEO isn’t what it used to be, there’s no denying that. Long gone are the days of keyword stuffing and spam links unfairly boosting your search engine rankings. The fact of the matter is if you don’t stay current with Google and their frequent algorithm adjustments, you’ll be on the losing end of trying to boost your content to the top of the Search Engine Results.
In 2010, Mashable reported that Morgan Stanley issued an 87-page report declaring, “the mobile web will be bigger than desktop Internet use by 2015.” Fast forward to 2015, and that's exactly where we are – mobile web really rules.
Google released information about the most common searches in 2015. The list reveals what has been part of the public consciousness in the past year. First, I looked at searches within the U.S. Some topics from the news sparked a lot of searches, from the refugee crisis to Marriage Eqaulity. Some personalities captivated us, like Caitlyn Jenner and Lamar Odom.
Google's struggle with the "right to be forgotten" in Europe, which has meandered through the European court system and been upheld repeatedly therein, finally has some numerical context as Google updated the publicly available information on the requests they have received.
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-...