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August 18, 2016
How can Snapchat's acquisition of search app Vurb help them expand their offering? Contributor Justin Kerby examines in this post.
snapchat justin kerby vurb
August 15, 2016
Snapchat has reportedly purchased recommendation app Vurb for around $110 million, which could see the ephemeral content platform move into search.
Snapchat Moving into Search, Purchases Vurb for $110 Million | Social Media Today
January 14, 2016
As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one at a time, or manually, is a waste of time is simply not true anymore. There has been a lot of talk recently within the SEO community about this monumental shift and what it means for the future of SEO, but we’ll save that discussion for another post.
January 13, 2016
SEO isn’t what it used to be, there’s no denying that. Long gone are the days of keyword stuffing and spam links unfairly boosting your search engine rankings. The fact of the matter is if you don’t stay current with Google and their frequent algorithm adjustments, you’ll be on the losing end of trying to boost your content to the top of the Search Engine Results.
The Key to Better Search Engine Rankings in 2016 | Social Media Today
December 28, 2015
For years, affiliate marketers have believed that with every new Google update, affiliate marketing would surely meet its death. Has it finally happened?
Is Google the Real Problem for Affiliate Marketers?
December 17, 2015
In 2010, Mashable reported that Morgan Stanley issued an 87-page report declaring, “the mobile web will be bigger than desktop Internet use by 2015.” Fast forward to 2015, and that's exactly where we are – mobile web really rules.
December 16, 2015
Google released information about the most common searches in 2015. The list reveals what has been part of the public consciousness in the past year. First, I looked at searches within the U.S. Some topics from the news sparked a lot of searches, from the refugee crisis to Marriage Eqaulity. Some personalities captivated us, like Caitlyn Jenner and Lamar Odom.
December 01, 2015
Google has released a listing of the most searched toys, clothes and electronic devices in the Christmas season in order to help people choose the right gifts for their loved ones.
What Your Loved Ones Want for Christmas – According to Google | Social Media Today
November 26, 2015
Google's struggle with the "right to be forgotten" in Europe, which has meandered through the European court system and been upheld repeatedly therein, finally has some numerical context as Google updated the publicly available information on the requests they have received.
right to be forgotten again again again
November 04, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-...
Paid Advertising 101 Understanding Search and Display Advertising