Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

social data

February 21, 2015
The influence of social networking on the stock markets, either through algorithmic trading or via social trading is here to stay. While there are always risks with an unregulated medium like the social media, the pros far outweigh the cons. It will be interesting to see how this medium matures over the next decade.
February 06, 2015
The Super Bowl is about so much more than football, it's about who had the best commercial. The social data behind that story and others in this week's round up of top news stories on social media.
January 30, 2015
This week the northeast prepared for winter storm Juno. It was predicted that New York City could see up to 30 inches of snow. Jobs closed early, public transportation was shut down, state-mandated curfews were enforced, and grocery stores ran out of kale. The apocalypse seemed nigh.
January 16, 2015
Awards season is officially underway, and social media was more present than ever at last weekend’s Golden Globes. Catherine Zeta-Jones was compared to the “red dressed salsa dancer emoji” and iconic moments played out on social and spurred attention (and even some scorn on Twitter).
January 09, 2015
Just one week in and 2015 is proving to be a volatile year for news and social media-attention grabbing headlines. Freedoms of both press and speech have been threatened around the world, illustrated through a deadly terrorist attack in Paris and a knee-jerk (and immature) reaction by a US congressman to a press mention.
January 06, 2015
Social media analytics is your direct connection to the voice of the customer and their needs. It is a massive opportunity to make the customer the focus of your business and use the data to improve your products, your customer service, your marketing, and every aspect of your business. But, most importantly, it is a great way for you to form long-term relationships with just your customers, but your partners, stakeholders, and beyond.
December 24, 2014
Elusive snow, southern charm, holiday tipping, and emotional seasonal ads. Here's a look at holiday-related trends and topics on social media.

Turning Insight Into Action: The Journey to Social Media Intelligence

This white paper will define the three stages of the enterprise journey to social media intelligence and highlight how integrating social media across the enterprise with a social relationship platform (SRP) is crucial to success at every stage.
December 19, 2014
Serial made podcasts vogue, and brought back the allure of unsolved mysteries. Now that season one is over, we look at the social activity around this NPR phenomenon.
December 08, 2014
The art of turning social data into valuable insight can help a business keep its human touch and nurture its relationship capital. [Part II].

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