Now that Game of Thrones is back on air and fans of the show are reacting to the first episode of season 6 , our data visualization team decided to do a quick analysis of how people are reacting to it.
While the evolution social platforms in itself is a major shift, it's more important to consider the wider, social evolution behind the growth of social networks, and the part that plays in the future of communications.
While businesses have a general understanding of the value of big data analytics for insights, it can be trickier for marketers to explain the various ways social analytics reporting can benefit the bottom line. Here are three ways to display some common big data angles to help visualize their context.
Data is everywhere in the modern world. Almost every interaction touches, in some way, a digital communications medium, meaning it can be tracked, it can be saved and it can be logged for analysis and reference. Given that, it stands to reason that we should be able to ascertain predictive patterns from such insights - but how deep can predictive analysis get?
The U.S. Geological Survey ( USGS ) is a government organization that tracks earthquakes and their impacts across the world using a variety of means, including Twitter data. And how they use that social media input provides some lessons for marketers on how they can use that same data to refine their messaging.