The interesting thing about Facebook's 'Reactions' is the amount of data it provides - and not just to Facebook. Sure, Facebook is now learning the nuances of the way you emotionally react to your feed, insomuch as emojis communicate nuance, but now you can go beyond a simple “like,” which, as powerful a data tool as that is for organizations, is pretty one-dimensional.
Traditionally, businesses avoid taking positions on public policy issues for the simple reason that their goal is to maximize sales. Taking an issue position runs the risk of alienating potential customers on the other side of that issue. But increasingly, businesses are finding that either their customer base is far more likely to favor a particular policy position or the company’s leadership has a strong position that they are willing to endorse even if it costs some customers. Regardless of the reason, it is certain that businesses need to think carefully about taking a public-facing policy position and be willing to stick to their decision. Otherwise, they likely risk a social media marketing crisis.
For many, Facebook and other leading social media sites offer a means of passing extra time, or keeping in contact with friends near and far; however, for many teenagers, they are a source of stress and anxiety. Experts state that the “rose-tinted” image which many people portray of themselves on social media, with filtered selfies and commentaries about social events, parties and all round good times, can have a negative effect on many people who don't view their own lives in the same light, compounding a sense of loneliness and a feeling of being different.
Prepare to have your mind blown: not all organizations need a social media presence. While all the hype surrounding social media makes it seem like your business will dematerialize if you don’t immediately sign up for Facebook, Twitter, and LinkedIn, the truth is many enterprises would be wise to forgo creating a presence across the socials.