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social media

February 26, 2015
Approaching your social media marketing campaign using a psychological standpoint can help you to leverage the power of the human psyche to increase brand exposure and actually convert your customers and prospects into brand advocates. As a result, you may find that you can do less actual marketing while focusing more on your customers and prospects.
February 24, 2015
This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.
February 23, 2015
incentivizeEver wonder what the point of it all is? Stop wondering. Social media ROI is not a myth. We can prove it. - See more at: http://www.kierastein.com/stats-social-media-roi/#sthash.DxHNg5Om.dpufEver wonder what the point of it all is? Stop wondering. Social media ROI is not a myth. We can prove it.incentivize Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces. Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces. Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces.
Social Media ROI
February 23, 2015
Not so long ago, in a land not so far away, all events would start with a familiar phrase…“And before we begin, please switch off all mobile phones”. Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the session. Times have changed. Now, we actively encourage attendees to use their phones at events and often (although not always!) the best speakers can be identified as those whose audiences are hunched over, tapping away on their mobile devices.
Top Tips for Using Social Media at Events
February 22, 2015
On the eve of the Academy Awards, I perused the Oscar oracles of several top media channels wondering how the box office factored into their Best Picture Oscar category picks. But I was also curious how wagering on the popular vote—social media sentiment—might hypothetically influence the outcome. If the “social correlation” were ever to become a nominating factor at the Academy, how might the popular vote sway the ballot, or even predict a winner.
oscar predictions and social
February 22, 2015
Like many brands, amplifying your message on social media is crucial in order to remain competitive and promote your brand to end-users. But how is this best achieved? Here we will delve into Microsoft’s best practice for achieving social media amplification through their resellers
February 21, 2015
Traditional advertising does allow some targeting, for example understanding what type of audience is watching a television programme with a commercial break. Other forms allow you to be even less accurate, such as with billboards and newspapers. With social media advertising there are huge amounts of data available to target content narrowly.
February 21, 2015
The Oscars (a.k.a. the Academy Awards) are coming on Sunday. Like most of you, I have my favorites and I'll be watching intently to see if any, or even all of them will bring home the statue. Of course, there are no shortage of predictions being bandied about. It's fun to predict the winners, right...
oscars infographic
February 20, 2015
Connected objects will help businesses in every industry. The increased targeting capabilities will reduce advertising costs. Other features of connected objects will help companies be more efficient.
February 16, 2015
No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.
content marketing and hospitals

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