While online social media marketing and promotion is a daily task for your business with many short-term goals, event marketing generally occurs far less often. It is really important that you promote your online social media platforms when you are at an event because it will keep people interested in your brand long after an event ends. On the flip side of course, social media can also be a great way to market your events. Using the two together can help you get double the benefits if you’re smart and have a plan in place.
Most organizations still do not have a data strategy. They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That’s why many of us cling to very simple measurements of success like pageviews and likes. “It’s time to kill the pageview as a measure of success,” said Liz White, Head of Strategy and Business Development at Poshly during a session at SXSWi 2015. She is one of a growing chorus of voices advocating new measures of the effectiveness of content, putting less emphasis on the number of people who see content and more emphasis on how people engage with content.
Etiquette may seem a tad old-fashioned, but it’s never been more important now people are allowing big brands directly into their homes and lives via social media. Whether you look after an official brand social media account or use a personal account to broadcast professional information, it’s important to get it right. Execute it correctly and people will support you and your brand and share their love with others. Get it wrong and it could have a detrimental effect.
Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it's evaluation time. Is the audience there to justify migrating paid advertising costs? Recently, there's been a lot of buzz around the new Apple Watch; specifically, which brands will be launching inaugural apps and how marketers can make use of the tiny real estate this wearable will offer up.
Like any other topic, social media marketing also has its own set of myths. As an entrepreneur, knowing the truth is crucial. Here are 8 myths about social media marketing which have been debunked. There have been many negative stories involving social media lately, but not everyone on social media is crazy. You can still interact productively with target consumers that may be interested in your posts and your company. This communication is invaluable to entrepreneurs, and not something that should be disregarded.
Want your business to succeed? You need to have a primary focus. That’s your target audience. It is extremely important to focus on the customers, as they are the center of your business universe. You need to ensure that in addition to offering the best products and services, the customer service that your business offers is performed perfectly as well. And it’s not difficult to do that anymore.
The sales process has dramatically changed since the arrival of search engines and social media. According to a report by CEB, 57% of buying decisions are already made before there is any interaction between a buyer and a sales rep. Another study by Harvard Business Review reported that 90% of C-level executives never respond to cold calls or email blasts.
“Is social media actually helping your bottom line?” That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope. This is the great fear of content marketers, that elephant in the room. The idea that all of the effort and time put into social media has been for nothing, that the measurable returns were measurements that didn’t mean anything.