Can you be both a social business and have a secure data setup? How can you integrate a culture of data compliance into your entire organization? Learn on the next #SMTlive webinar. Register here. 

social networks

May 02, 2015
Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro.
twitter pro use
April 30, 2015
The content marketing engines are primed for the year ahead. According to the 2015 Content Marketing Report, 55% of B2B businesses surveyed are increasing their content marketing budget for 2015. While the financial spigots may be opening, producing quality content may still be a challenge. Time, talent and ideas will still restrict the volume of content that can be generated. To reach their content marketing goals businesses will need to be strategic in their approach. In this blog post we will look at seven smarter ways that you can repurpose content for your website.
Content Repurposing
April 26, 2015
Do you use a content calendar to plan your social media posts in advance? Are you wondering why you need a social media editorial calendar for your business?
social calendar
April 25, 2015
If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that?
social media marketing

Likes are Great: Leads are Better - How to Grow Your Business Using Social Media

You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business and ultimately convert them into customers. In this eBook , we’ll give you six...
March 29, 2015
Overall, when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis.
pinterest demographic infographic
March 28, 2015
It’s no secret that as underutilized as it is in the social media world, Google+ has been a powerhouse for search engine optimization. From personalized search results to improving organic reach, the Google+ platform has been a go to source to start building SEO for businesses. Google+’s number one spot might change as a result of an upcoming platform reorganization.
google plus change and business
March 23, 2015
Social Media isn’t your mother’s media. Its unique environment fosters sharing on a whole other level — something that benefits both brands and fans alike. But as with every other industry, there are misconceptions that persist and hinder companies from achieving the best possible performance.
March 23, 2015
Yesterday I got a call from a potential client, and from the moment they get on the phone you can feel his panic! The first thing that I hear is “We need 50,000 followers”, I paused for a moment and then replied, “why?” The response I got was all too common, “My biggest competitor has 45,000 and I want to beat them”.
aks013@bucknell.edu's picture

To LinkIn or Not to LinkIn: Getting Ahead of Your Competitors with Innovative Strategies

In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a LinkedIn strategy, you can end up neck deep in an ocean of networking and content, in danger of drowning among the competition. So what can you do to tackle LinkedIn in a thoughtful way to stand out in the crowd? How should you use LinkedIn’s networking elements and publishing platform to cultivate your or your company’s brand? What are best practices for approaching this platform in a way that is both authentic and professionally valuable?

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