In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a LinkedIn strategy, you can end up neck deep in an ocean of networking and content, in danger of drowning among the competition. So what can you do to tackle LinkedIn in a thoughtful way to stand out in the crowd? How should you use LinkedIn’s networking elements and publishing platform to cultivate your or your company’s brand? What are best practices for approaching this platform in a way that is both authentic and professionally valuable?