By 2017, Gartner says that 25 per cent of organizations will have a Chief Data Officer. In industries where regulatory compliance is key, the figure is expected to be much higher, perhaps even 50 per cent. If your business collects data, stores it and uses it to determine strategy, a Chief Data Officer could be the key person who will commit to high data quality across the business.
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it's slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw budget and...
Built on a foundation of guiding principles, a digital transformation plan of action includes nine main initiatives that organizational leaders should take. Beginning with educating themselves to increase their own digital competencies, these initiatives include soliciting input from key stakeholders, revising the organization’s mission, business model, and offerings, leveraging technology to enhance internal processes, and ensuring the digital literacy of their workforce.
Mutually beneficial internships are a workplace must that should be coveted by employers. Even with a handful of employees, your work and overall qualify of life thereat is greatly enhanced when there is a spectrum of experiences and backgrounds.
Marketers are increasingly being asked to extend their influence, to take on non-traditional activities, to drive strategy–in effect to turn the tide within their organizations. War may be too strong a term for the task at hand; however, there is little doubt that a significant change is taking place, and Marketing is at the helm.
This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.
Organizational leaders and other senior professionals need to be savvy enough to judge the true value of what they read and hear about social media’s promise, develop realistic expectations about both processes and outcomes, make smart decisions about where and how to engage, and create workable plans of actions for moving forward. Knowing these truths about social media should help.
We have seen some remarkable changes in the landscape of work. Looking back, these changes seem small, but each contributed to a growing momentum, which when added together, provide a clear path to where we are today and where we are heading. Let’s take a look at some of these.