There's a range of factors that contribute to the overall effectiveness of a video ad. Given that, how do you come up with a universal charging policy that ensures you’re maximizing your return while delivering value to your ad partners?
Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they’re working to do through various measures – the latest of which have now been announced.
Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article. This infographic from Salesforce illustrates important marketing tips that you need to know to integrate video into your social media strategy.
Twitter has announced they'll be rolling out autoplay video in timelines, which had sparked a raft of discussion and blog posts online. But rather than go through all of them, here's a list of the 7 things you need to know about Twitter's autoplay video.
There is a growing desire for digital content; online video in particular. With the increasing numbers of tablets and web enabled TV’s and Tivos in the hands (and on the walls and TV stands) of consumers, the demand for compelling online video has grown exponentially compared to the amount of quality content available.
I’ve been looking for a way to capture customer video feedback on our Facebook page for quite some time. I found a number of free tools that allow you to simply direct your fans to their service where they can enter their responses. None of the tools offered video options. I really wanted to have something more integrated and interactive.
Coke Cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. Amazing for a company that sells sugar and water in a can. Branding is a critical process for any company and protecting a brands image and market position is vital to market relations...