It is essential that businesses make the most out of their social media offerings. Whether it is Twitter, Facebook or LinkedIn; these sources can provide a useful outlet for sales as well as customer feedback. However, if you are not making the most out of them this can cause significant hindrances and you may have to review your social media use and the ways in which your business can refresh your social media strategy. Are you getting the most out of your social media?
You’ve got the content side of things nailed and you’re generating really compelling, interesting content.. but why aren’t you receiving the CTR and engagement you deserve? Have you ever thought that maybe you’re just not quite on top of your Twitter timings? Research has found that there are...
What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?
Twitter has recently found out that a whopping 125 million users visit the website every month, but do not register or view the content at all. The company hopes that this can be mitigated by this deal, as people will be able to see content from Twitter more on the Google search results.
Twitter is a brand’s social savior and worst nightmare all at the same time. Whilst it’s a wonderfully powerful tool to help build, promote and establish your business, this can all also be very quickly picked apart by unhappy customers broadcasting their negative experiences for all to see.
Over the last 60 days we've implemented Twitter ad campaigns for the majority of our clients. When compared to LinkedIn Sponsored Content, Facebook Ads and Google AdWords, Twitter is outperforming on CTR and CPM. Also, early indicators show a cost-per-conversion lower than the competitors, although more data is needed. So what's going on with Twitter? Why are the ads driving impact?
One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year's Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about more positive discussions with their #SpeakBeautiful campaign.
To find success with advertising on Twitter, you need a substantial budget or better hope users share your content like crazy. It’s either go all in, or don’t bother at all. However, for those with a large bankroll and an innovative strategy, there is the potential for explosive growth through a well-targeted Twitter campaign.
Maintaining a steady flow of tweets and interaction on Twitter isn’t as easy as it sounds. Some brands have even resorted to using automated online platforms to pre-schedule posts, favourite tweets , blanket send direct messages and follow people.