Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.
Find your footage. Once you have an approved concept, track down in-the-can footage. There’s plenty of video out there available from stock houses. In our case – with the Cracker Jack’D “Fuel Stories” video series – we contacted Travis Pastrana’s Nitro Circus and purchased extreme sports clips from their arena events at a fraction of the cost of shooting it ourselves.
I’ve had the awesome opportunity of being an early adopter and power user of two of the biggest trending apps of 2015. I jumped on Meerkat only days after it was released and was able to leverage it while at SXSW and Social Media Marketing World, where I was also at when Periscope made it’s debut.
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.
As the the “new media on the block”, social video has caused many marketers to develop a severe case of shiny object syndrome. But like with most strategies, you may want to consider an approach that’s designed to take full advantage of the unique features each channel has to offer. While there are many ways to use Twitter video to drive results, we wanted to focus on how to combine it with a campaign type that is exclusive to The Bird—Flock to Unlock.
If you truly want to tap into social media marketing, and video marketing on YouTube is certainly that, then you need to be timely. Sending out a new video that links up with one of the most anticipated movies on the year right after it releases a HUGE teaser trailer is the way to do that. This is exactly what Quizno’s has done with their Startourage video on YouTube. Read on to see what else is great in their Toasty.TV world.
When it comes to your website, let's hope you didn't spend 6 hours crafting a 6,000 word page about your company. But if you did and you're getting frustrated that people aren't making it past the first paragraph, here are a few ideas to use videos to spruce up your website .
So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it’s a great way to generate engagement and build your brand online – the expanded capacity of mobile networks and the evolution of apps and social platforms has enabled a new age of video communication. But if you’re only producing video content in order to make videos, to ‘do video' content, it’s quite possible that you’re missing the point, and will struggle as a result.
Barely arrived and already on all the keyboards, Twitter's live video application has lots of followers! Here's how can you use it for your brand. Presented during SXSW, Twitter's live video application made quite an entrance, if the number of articles about it are anything to go by.