The Best Performing Brands on Twitter Last Week
For the week of September 26 - October 2, 2016, U.S. brands captured 68.9 million total actions (likes and retweets) from tweets published on Twitter. Powered by Shareablee data, the top brand on Twitter for each respective industry is shown in the ranking below.
Bleacher Report (Media Publisher) was the top brand in the ranking with more than 1.4 million Twitter actions, followed by the MLB (Sports) with more than 790,000 Twitter actions. The Bleacher Report's most engaged tweet grieved Arnold Palmer's death, while MLB's top content was led by Dee Gordon's home run tribute to Jose Fernandez.
NASA (Government Agency) claimed third place with more than 149,000 actions by featuring Hubble spots possible water plumes erupting on Jupiter's Moon.
i Total actions include all post-level likes and retweets.
ii Total tweets include all tweets published by each brand across Twitter.
iii Actions per tweet is a calculation of the average number of post-level actions received every time content is published.
iv Total followers includes the number of Twitter followers for each brand as of October 2, 2016.
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