The Top U.S. Media Publishers on Social Media - July 2017
Powered by Shareablee data, the top brands ranked by total actions (Facebook, Twitter, Instagram & YouTube) for each respective industry is shown in the ranking below.
The top publisher for the Automotive category was Super Street Magazine, which saw outstanding performance with their video content. Super Street Magazine saw a 165% increase in video actions, and 71% growth in video views, in comparison to the previous month.
The Entertainment category was once again dominated by UNILAD with 107.6 million actions and 2.8 billion video views.
In the Home & Garden category, Country Living maintained the #1 spot with 5.9 million total actions. Video content continued to drive engagement for the brand, with a 24% increase in video actions and a 41% growth on views versus June.
Teen Vogue topped of the Teen category with 5.6 million actions. This publisher saw a 63% increase in video actions and 88% growth in video views, once again underlining the importance of video content.
A few notable highlights:
- In the Family category, Scary Mommy continued to dominate with 6 million actions and 4.5 million video actions.
- HYPEBEAST continued to outpace its competitors with 36.2 million actions, representing a 19% growth in the Fashion & Style category.
- In the General News category, The New York Times jumped to the #1 spot with 10.9 million actions.
- The Hill overtook Breitbart in the Political category with 12.1 million actions for the month.
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