Keeping Up with the Algorithms
Keeping up with the algorithms is crucial for social media marketers. We’ll keep you informed of the latest updates, changes, and fails of the code behind social feeds.
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Instagram Tests a New Recommendations Feature to Boost Content Discovery
Instagram's testing out a new way to discover content you might like, by showcasing it in the main feed, after you've seen all the latest posts from those you follow.
By Andrew Hutchinson • Aug. 21, 2018
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Pinterest Improves Related Pin Recommendations, Increasing Engagement and Activity
Pinterest is improving its content recommendation tools, which has already seen the platform boost engagement rates.
By Andrew Hutchinson • Aug. 16, 2018
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LinkedIn Adds Microsoft's Machine Learning Tools to Improve Content Detection Process
LinkedIn is adding in Microsoft's machine learning tools to boost its capacity to detect potentially offensive content.
By Andrew Hutchinson • July 31, 2018
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Instagram Tests Option to Remove Followers and Limit Stories Access by Region
Instagram's testing some new options which give users more control over who can see their content.
By Andrew Hutchinson • July 21, 2018
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Facebook Outlines How it Tracks User Feedback for Algorithm Updates
Ever wondered how Facebook decides on its algorithm updates and platform changes? The Social Network recently provided insight into its process.
By Andrew Hutchinson • July 17, 2018
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Instagram Explains How Its Algorithm Works in New Briefing
Instagram has revealed more about how its sorting algorithm works to help users get a better understanding of its systems.
By Andrew Hutchinson • June 02, 2018
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The Current State of Social Media Algorithms [Infographic]
This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do.
By Emma Wiltshire • April 26, 2018
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3 Notes on Facebook's News Feed Changes Thus Far
What have been the impacts of Facebook's News Feed changes thus far? Here are three important trends.
By Andrew Hutchinson • April 20, 2018
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What Instagram's Altered Algorithm Really Means for Brands
After enough complaints from users, Instagram has decided to address the algorithm "chronological order" issue.
By Hayley Jennings • April 03, 2018
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Keeping Up with the Algorithms (#SMTLive Recap)
For this #SMTLive Twitter chat, we covered content marketing challenges surrounding the constantly evolving social media algorithms. Here is a brief recap of what was discussed.
By Emma Wiltshire • March 28, 2018
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Keeping Up with the Algorithms: What You Need to Know About Each Platform's Sorting System
Algorithms now dictate everything you see on social platforms - here's an overview of what you need to know about how they work.
By Andrew Hutchinson • March 27, 2018
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Instagram's Adding New Ways to Uncover Recent Posts, in Variance to the Current Algorithm
Don't like Instagram's algorithm-defined feed? Instagram hears you, and they're giving you new options to unearth more recent content.
By Andrew Hutchinson • March 23, 2018
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SMT Influencer5 Ways Facebook Groups Can Help Marketers Weather Reach Declines
With Facebook shifting the focus of its algorithm to person-to-person engagement, groups may be a key way to maintain your reach and performance.
By Larry Kim • March 06, 2018
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Twitter's Providing More Context in Explore Tab Listings, Highlighting Why Topics are Shown
Twitter has updated it's recommended topics listings, providing more context as to why you're being shown each.
By Andrew Hutchinson • Feb. 28, 2018
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What Can You Do to Best Manage the Coming Declines in Facebook Referral Traffic?
Facebook's algorithm's shifting in order to focus on on-platform interactions - so how can you best manage the coming referral traffic declines?
By Andrew Hutchinson • Feb. 16, 2018
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Facebook Announces Coming News Feed Changes Which Will Reduce the Reach of Page Posts
Facebook's giving publishers a heads up - 'your reach is about to drop even further'.
By Andrew Hutchinson • Jan. 11, 2018
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New Facebook News Feed Algorithm Updates You Need to Know
Facebook is always tinkering with their News Feed Algorithm and there are some new updates you need to know about.
By Nathan Mendenhall • Jan. 04, 2018
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SEO in 2018: 7 Google Updates You Need to Know About [Infographic]
This infographic outlines all the major Google algorithm updates, and how they've helped evolve Google's system.
By Mark Walker-Ford • Nov. 28, 2017
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New Study Finds Facebook Page Engagement Has Declined 20% in 2017
BuzzSumo released a new study of Facebook Page reach, which shows a significant decline since January 2017.
By Andrew Hutchinson • Aug. 30, 2017
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How Does the LinkedIn Algorithm Work for Posts?
Have you noticed your LinkedIn Publisher posts are getting less reach? Here's why.
By Ross Simmonds • Aug. 02, 2017
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How Twitter's Feed Algorithm Works - As Explained by Twitter
Twitter provides an overview of the key elements of their feed algorithm and how it decides which tweets to show you.
By Andrew Hutchinson • May 11, 2017
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How Facebook's News Feed Algorithm Works (and What's Coming Next)
Facebook's VP of News Feed Adam Mosseri recently presented a session on how the News Feed works and what they're looking to introduce next.
By Andrew Hutchinson • April 23, 2017