Keeping Up with the Algorithms

Keeping up with the algorithms is crucial for social media marketers. We’ll keep you informed of the latest updates, changes, and fails of the code behind social feeds.

Instagram Tests Option to Remove Followers and Limit Stories Access by Region

Instagram's testing some new options which give users more control over who can see their content.

By Andrew Hutchinson • July 21, 2018
Facebook Outlines How it Tracks User Feedback for Algorithm Updates

Ever wondered how Facebook decides on its algorithm updates and platform changes? The Social Network recently provided insight into its process.

By Andrew Hutchinson • July 17, 2018
Instagram Explains How Its Algorithm Works in New Briefing

Instagram has revealed more about how its sorting algorithm works to help users get a better understanding of its systems.

By Andrew Hutchinson • June 02, 2018
The Current State of Social Media Algorithms [Infographic]

This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do.

By Emma Wiltshire • April 26, 2018
3 Notes on Facebook's News Feed Changes Thus Far

What have been the impacts of Facebook's News Feed changes thus far? Here are three important trends.

By Andrew Hutchinson • April 20, 2018
What Instagram's Altered Algorithm Really Means for Brands

After enough complaints from users, Instagram has decided to address the algorithm "chronological order" issue.

By Hayley Jennings • April 03, 2018
Keeping Up with the Algorithms (#SMTLive Recap)

For this #SMTLive Twitter chat, we covered content marketing challenges surrounding the constantly evolving social media algorithms. Here is a brief recap of what was discussed.

By Emma Wiltshire • March 28, 2018
Keeping Up with the Algorithms: What You Need to Know About Each Platform's Sorting System

Algorithms now dictate everything you see on social platforms - here's an overview of what you need to know about how they work.

By Andrew Hutchinson • March 27, 2018
Instagram's Adding New Ways to Uncover Recent Posts, in Variance to the Current Algorithm

Don't like Instagram's algorithm-defined feed? Instagram hears you, and they're giving you new options to unearth more recent content.

By Andrew Hutchinson • March 23, 2018
SMT Influencer
5 Ways Facebook Groups Can Help Marketers Weather Reach Declines

With Facebook shifting the focus of its algorithm to person-to-person engagement, groups may be a key way to maintain your reach and performance.

By Larry Kim • March 06, 2018
Twitter's Providing More Context in Explore Tab Listings, Highlighting Why Topics are Shown

Twitter has updated it's recommended topics listings, providing more context as to why you're being shown each.

By Andrew Hutchinson • Feb. 28, 2018
What Can You Do to Best Manage the Coming Declines in Facebook Referral Traffic?

Facebook's algorithm's shifting in order to focus on on-platform interactions - so how can you best manage the coming referral traffic declines?

By Andrew Hutchinson • Feb. 16, 2018
Facebook Announces Coming News Feed Changes Which Will Reduce the Reach of Page Posts

Facebook's giving publishers a heads up - 'your reach is about to drop even further'.

By Andrew Hutchinson • Jan. 11, 2018
New Facebook News Feed Algorithm Updates You Need to Know

Facebook is always tinkering with their News Feed Algorithm and there are some new updates you need to know about.

By Nathan Mendenhall • Jan. 04, 2018
SEO in 2018: 7 Google Updates You Need to Know About [Infographic]

This infographic outlines all the major Google algorithm updates, and how they've helped evolve Google's system.

By Mark Walker-Ford • Nov. 28, 2017
New Study Finds Facebook Page Engagement Has Declined 20% in 2017

BuzzSumo released a new study of Facebook Page reach, which shows a significant decline since January 2017.

By Andrew Hutchinson • Aug. 30, 2017
How Does the LinkedIn Algorithm Work for Posts?

Have you noticed your LinkedIn Publisher posts are getting less reach? Here's why.

By Ross Simmonds • Aug. 02, 2017
How Twitter's Feed Algorithm Works - As Explained by Twitter

Twitter provides an overview of the key elements of their feed algorithm and how it decides which tweets to show you.

By Andrew Hutchinson • May 11, 2017
How Facebook's News Feed Algorithm Works (and What's Coming Next)

Facebook's VP of News Feed Adam Mosseri recently presented a session on how the News Feed works and what they're looking to introduce next.

By Andrew Hutchinson • April 23, 2017